\nTo celebrate International Women’s Day we've managed to pull, Brianne out of the laboratory for a couple minutes and answer some of your questions with some of our Ethique team members.\n@dino__queen asked: What kind of ingredients\/processes make the bars' specialties differ from each other?\nBrianne: That’s a really big question! So I will concentrate the answer on shampoo bars as they have the greatest variation. We use varying levels of oils (and types of oils) for different hydration needs. For example Frizz Wrangler is for very dry, frizzy hair so we use loads of coconut butter and fewer humectants, which attract water and can therefore increase frizz in some areas (dependent on humidity.) On the complete opposite side of the spectrum, St Clements is for oily hair so we use much lower levels of coconut oil and instead a small amount of castor oil, which actually helps remove sebum. There is a lot morethat goes into it, but that is the short version!\n\n@prettyinpink8483 asked: How to travel with the bars keeping them secured?\n\nJenny: I have an old tin that I got some products in years ago and it now makes for a great container for my longer trips away, I have a small tin which is an old second hand tobacco tin which is great for a small trip where I only need a couple bars or off cuts. I save all my “ends” for trips so that my bag is a lot smaller.\n\n\nMake sure that you wash the tins regularly and let them dry out completely to prevent rust.\n\n\n@Askuo asked: Do you think we will ever see a world without plastic packaging\nBrianne: Not for a long time, if ever. But maybe we don’t need to. We need to get better at dealing with it (ie recycling), or creating genuinely compostable plastic (note the word ‘genuinely’ in that sentence.) Many, many people around the world are working on new materials and new product types towards this goal. It is such a hard material to replace-there is nothing yet in existence that will cover everything we currently use plastic for, whicht is commercially viable. But I do believe we will have better solutions over the next few years and that the single use disposable plastic we have become so accustomed to will disappear as more and more people learn just how destructive it is.\nLangdon Felicity asked: I love your product and I would absolutely love for them to become a stable in the NZ home 😍.Unfortunately due to the cost your products are unaffordable for a lot of kiwis especially families on one income. I know people will say you actually save with your bars as one equals more than a bottle of shampoo etc. The ideal situation is obviously your consumers spending a bit more at a single point in time enabling them to save money in the long run and reduce their plastic consumptions. But lower-income consumers often don't have the money to purchase like that. It’s so tricky as I understand products like yours aren’t cheap to manufacture! How can we see Ethique in more people’s homes that don’t fall within your usual client base? 🤷♀️.\nBrianne: Good question, that is not easily answered. We want to be as accessible and as affordable as possible, but the way we choose to run our business as ethically as possible it’s hard. We will never be able to compete with supermarket pricing for cheap products that cause environmental destruction with their choice of ingredients. We have never increased our prices since our launch over six years ago - that is pretty unusual. In fact we decreased our conditioner pricing when we started to grow and got some great pricing on ingredients. But we do understand it can be an expensive price outright. So I have had some thoughts about this and do have a product range in mind. So watch this space.\n \n@izzyb888 asked: My bar is lasting way less long than I thought it would, am I using it wrong?\n\nDana: The bars are highly concentrated but they are water activated, so it is best to ensure that they are drying out properly between each use. I take my bars out of the shower when I'm not using it \u0026amp; find that it works well in making them last longer!\nIt could be that you're also using too much of the bar, you should only need a few swipes to get enough product. Check out some of these helpful how to videos :) \n\n\n\n@nadine_patote asked: Why are the conditioner bars smaller than the shampoo?\nAshlee: Liquid shampoo is on average 60% water, whereas conditioner is around 90%. Our solidconditioner issmaller than the shampoo bars because it's super concentrated! When you swipe it down your hair, you end up applying a smaller amount of solid conditioner, but it dilutes to become the same amount of liquid conditioner with the water in your hair as you would apply normally. Liquid shampoo is less dilute than liquid conditioner, so you need more of the solid to create the same concentration of liquid shampoo. Hopefully that makes sense. But don't worry, the conditioner lasts for about 6 months (equivalent to 5 bottles of conditioner) - mine has lasted me almost a year! \n\n@ella90fa asked: Do you plan on coming to Europe\nAlysha: We have huge plans to expand around the world – the photo above should be a good hint on one of the countries where we are planning on going to next- in just a few months! Alongside a few others in Europe 😉 \nCatherine Nolan asked: What are your favourite sustainable stores in Christchurch?\nBrianne: There are heaps of options for sustainable stores in Christchurch, but my favourites in particular are Frances Nation in town and Henry Trading in Lyttelton. We have great markets in Christchurch also; there is the Encraftment Market, a bi-annual market where they have 100+ stall holders that showcase their handmade wares (of all sorts) and there’s awesome markets like Shabby Chic where you can buy great second hand objects\/tools\/clothing\/etc from various vendors! We also have a great range of second hand stores in Christchurch. \nBriana Juretich asked: Do you have any plans for an eye cream product? Or alternatively, what eye products do you and your team use that you enjoy and\/or see results from?\nKimberley: I LOVE switching between the Saving Face Serum and The Perfector Moisturiser for my skin and especially under my eyes :)\email@example.com asked: Where do you see Ethique in the future? What's the dream?\nBrianne: I want Ethique to be an example to other businesses of a sustainable business, both environmentally and financially. This year we are beginning to expand out of the beauty\/personal care space because there are so many products out there with hideous amounts of packaging that is so unnecessary. There is so much scope to grow so ideally I want to see Ethique a trusted household name associated with sustainability, honesty and integrity, just like some of my favourite brands like Patagonia.\nVeronica Viler asked: Which bar is suitable for coloured hair please?\nDana: All our bars are pH balanced and soap free so they will not strip hair of colour, but they won't prolong it either. It's best to focus on treating your personal hair concern (frizzy, oily etc.).\n\nAlexa Spruit-Price asked: Are all of your bars intended for beauty routines? Have any bars for household cleaning purposes? I struggle so much with finding a zero waste option for cleaning dishes that I actually like.\nKimberley: We currently have the Flash Laundry Bar which is a stain remover bar but I use it to clean everything from dishes, to my shower and clothes! Either straight on the surfaces or rub a cloth onto it :)\nDale Jones asked: Are you Bunny Certified? (Cruelty Free?)\nStacey: Yes we are proud to be cruelty free! We are certified by Choose Cruelty Free, an Australian non profit, PETA and SAFE. \nemily_coffey_ asked: How do you not give up on saving the planet in the face of so much bad news 😞\n\nKimberley: I always try and focus on what I can do whether that be at home, my diet, who and what I support with my money and my vote.\nI also try to surround myself with others that share the same values as me environmentally- this is just as important, if not more as it will mean you can share ideas, talk about things and continue to feel passionate and engaged :) \n\nBrianne: It’s also important to remember that media show us almost exclusively the bad stuff. There are positive news sites out there that focus on great innovations and steps forward that people around the world are making. So hunt for them. It’s so important not to be depressed or apathetic about this stuff, because I promise you, every step we make towards lessening our footprint makes the world a better place. We have overcome plenty of challenges in the past as a species, I have no doubt we will overcome those facing us now. Something that always makes me feel better, is knowing that ~80-90% of plastic in the ocean ends up being washed ashore within 10 years. So all we need to do is stop putting it in. We can do that.\n@manaie2015 asked: Looking for an all in one body\/shampoo bar for children. Is there one?\nStacey: Try our Oaty Delicious Shampoo bar for little ones, this bar is formulated as a shampoo and bodywash! For babies try lathering the bar between your hands first and then onto the little one. But we do have a new baby range coming later this year! \n\n@ashashasher asked: Any new products on the horizon?\nJen: You should see our office, the rooms are divided by glass and all over Brianne’s wall is ideas of new ideas, it is covered from floor to ceiling – so there are heaps on the way, but good things take time! But here’s a hint to what our next product is! April will be a busy month 😉\n@annaseaocean asked: Are you planning to expand your range to include other types of waste free products, especially ones that would be compatible with your existing products? e.g. safety razors, hairbrushes\nBrianne: We sure are! This year alone we have about 21 products on the release plan, so there is loads to come. I don’t know if we will ever get into accessories like hair brushes as there are eco brands out there already doing a good job.\nAmy Cartony asked: Have you compared yourselves to lush? Would you consider them a competitor or a luxury brand? Do you consider yourself a luxury brand or are you striving for low everyday prices? When do you think your products will be available in common stores like target? Or are you trying to maintain your own store chains?\nBrianne: There are lots of great zero waste brands out there, though I don’t believe there are any yet that offer the same as us in regards to product type, range or one that can tick the box for all our values. Palm free in particular is very unusual in the cosmetics world because it’s so incredibly expensive to do (and hard to source.) We don’t want to be luxury or premium, but a high quality, affordable (certainly on a cost per use basis) ethical brand. The goal is to be as accessible as possible, and we will in fact be available in a nationwide chain in the USA later this year, with more to come soon after! \nIf you have a question for us, flick us an email at firstname.lastname@example.org !