We all have a deep desire to leave this planet better than how we found it. But these days, it's more important than ever to care about the wellbeing of Mother Earth. Thankfully, women like Brianne West are leading the charge to create tangible solutions to current environmental problems. The Isle of Man native is the founder and formulator of Ethique, the worlds first ever zero waste personal care brand. Currently living in Christchurch, New Zealand, Brianne has built Ethique by channeling her passion and concern for the environment. After diving into the nitty-gritty details of the beauty industry, she discovered just how problematic the current standards are for Mother Nature and all her inhabitants. Instead of just complaining or making homemade alternatives for herself, Brianne created a line of effective products for the mass markets that are as effective and good for the customer as they are for the environment. Her story of transforming passion into purpose is wildly inspiring, but we asked her the questions that have been stumping us about being ~actually~ eco-friendly. Mainly, how do we play a part in the problem? And more importantly, how can we have an active role in the solution? Read on for her remarkable story, plus her advice on how you can create change with your wallet and your everyday choices. Read more at Spire & Co : How To Be Eco-Friendly, According To The Founder Of The First Zero Waste Beauty Brand