{ "metafields": { "top_banner": {"block_order":["1"],"description":[" \u003cp\u003e\u003ca href=\"https:\/\/ethique.co.uk\/products\/professor-curl-shampoo-for-curly-hair\" style=\"color:#FFFFFF;\"\u003e\u003cstrong\u003eProfessor Curl\u003c\/strong\u003e\u003c\/a\u003e solid shampoo \u0026amp; \u003ca href=\"https:\/\/ethique.co.uk\/products\/curliosity-conditioner-co-wash-for-curly-hair\" style=\"color:#FFFFFF;\"\u003e\u003cstrong\u003eCurliosity\u003c\/strong\u003e\u003c\/a\u003e solid conditioner and co-wash are here to help nourish locks and define curls.\u003c\/p\u003e\u003cp\u003eMade with ethically and sustainably sourced naturally derived ingredients, our bars are specially formulated in line with curl care principles to help nourish, restore and reinvigorate curls to all their glory, from wavy to coily. Infused with an uplifting aroma of creamy coconut and invigorating lemongrass.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWe can’t wait to see you #giveupthebottle, not your curls!\u003c\/strong\u003e\u003c\/p\u003e "],"desktop_image":[[{"filename":"ETHQ-Curly-Page-Header-Desktop.png","mime_type":"image\/png","media_type":"image","alt":"","id":1627428589011,"key":"80135323697\/1627428589011\/ETHQ-Curly-Page-Header-Desktop.png","scope":"80135323697","handle":"1627428589011","src":"https:\/\/cdn.accentuate.io\/80135323697\/1627428589011\/ETHQ-Curly-Page-Header-Desktop.png?v=0","original_src":"https:\/\/original.accentuate.io\/80135323697\/1627428589011\/ETHQ-Curly-Page-Header-Desktop.png?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F80135323697%2F1627428589011%2FETHQ-Curly-Page-Header-Desktop.png%3Fv%3D0\u0026c_options=","width":1440,"height":495,"aspect_ratio":2.909090909090909}]],"mobile_image":[[{"filename":"ETHQ-Curly-Page-HeaderMobile.png","mime_type":"image\/png","media_type":"image","alt":"","id":1627428615850,"key":"80135323697\/1627428615850\/ETHQ-Curly-Page-HeaderMobile.png","scope":"80135323697","handle":"1627428615850","src":"https:\/\/cdn.accentuate.io\/80135323697\/1627428615850\/ETHQ-Curly-Page-HeaderMobile.png?v=0","original_src":"https:\/\/original.accentuate.io\/80135323697\/1627428615850\/ETHQ-Curly-Page-HeaderMobile.png?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F80135323697%2F1627428615850%2FETHQ-Curly-Page-HeaderMobile.png%3Fv%3D0\u0026c_options=","width":800,"height":960,"aspect_ratio":0.8333333333333334}]],"text_color":["#ffffff"],"title":["The proof is in the curl"]}, "title_w_description": {"background_color":["#ffffff","#f7f7f7","","#f7f7f7","#ffffff","#f7f7f7","#ffffff","#402b55"],"block_order":["2","3","5","7","8","9","10","11"],"description_html":[" \u003cp\u003e\u003ciframe width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/FD5LxGO4c5s\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\u003cstyle\u003e\r\n\tdiv#dynamic-page iframe {\r\n\t\tmax-width: 100%; padding: 0 15px; max-height: 40vh;\r\n\t}\r\n\r\n\u003c\/style\u003e\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 30px;\"\u003eThe curly range trialists votes are in\u003c\/span\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003ctable style=\"width: 100%; padding: 10px;\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"width: 24.7449%; vertical-align: middle; text-align: center; padding-left: 15px; padding-right: 15px;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/55485694135\/ETHQ-Curly-Page-87.png?v=1627378565886\" class=\"fr-fic fr-dib\" style=\"width: 100px;\"\u003e\u003c\/td\u003e\u003ctd style=\"width: 24.7449%; vertical-align: middle; text-align: center; padding-left: 15px; padding-right: 15px;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/55485694135\/ETHQ-Curly-Page-88.png?v=1627378573606\" class=\"fr-fic fr-dib\" style=\"width: 100px;\"\u003e\u003c\/td\u003e\u003ctd style=\"width: 24.7449%; vertical-align: middle; text-align: center; padding-left: 15px; padding-right: 15px;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/55485694135\/ETHQ-Curly-Page-87.png?v=1627379341011\" class=\"fr-fic fr-dib\" style=\"width: 100px;\"\u003e\u003c\/td\u003e\u003ctd style=\"width: 24.7449%; vertical-align: middle; text-align: center; padding-left: 15px; padding-right: 15px;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/55485694135\/ETHQ-Curly-Page-90.png?v=1627378581773\" class=\"fr-fic fr-dib\" style=\"width: 100px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003ctr\u003e\u003ctd style=\"width: 24.7449%; vertical-align: top; text-align: left; padding-left: 15px; padding-right: 15px; padding-top: 5px;\"\u003e\u003cdiv style=\"text-align: center;\"\u003eloved the look of their curls after using this new duo\u003c\/div\u003e\u003c\/td\u003e\u003ctd style=\"width: 25%; vertical-align: top; text-align: center; padding-left: 15px; padding-right: 15px; padding-top: 5px;\"\u003e\u003cdiv style=\"text-align: center;\"\u003efound their hair to be softer and more manageable\u003c\/div\u003e\u003c\/td\u003e\u003ctd style=\"width: 25%; vertical-align: top;\"\u003e\u003cdiv style=\"text-align: center;\"\u003efound the duo didn't weigh down their hair\u003c\/div\u003e\u003c\/td\u003e\u003ctd style=\"width: 25.1276%; vertical-align: top; text-align: center; padding-left: 15px; padding-right: 15px; padding-top: 5px;\"\u003e\u003cp\u003ewould recommend to friends \u0026amp; family with curly hair\u003c\/p\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e "," \u003ctable style=\"width: 100%; padding: 10px;\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"width: 30.0000%;\"\u003e\u003ciframe width=\"240\" height=\"130\" src=\"https:\/\/www.youtube.com\/embed\/jsGnzsdfbDE\" title=\"YouTube video player\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/td\u003e\u003ctd style=\"width: 10px;\"\u003e\u003cbr\u003e\u003c\/td\u003e\u003ctd style=\"width: 30.0000%;\"\u003e\u003ciframe width=\"240\" height=\"130\" src=\"https:\/\/www.youtube.com\/embed\/bXOtfnjHZ9E\" title=\"YouTube video player\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/td\u003e\u003ctd style=\"width: 10px;\"\u003e\u003cbr\u003e\u003c\/td\u003e\u003ctd style=\"width: 30.0000%;\"\u003e\u003ciframe width=\"240\" height=\"130\" src=\"https:\/\/www.youtube.com\/embed\/GiIKToUSAhw\" title=\"YouTube video player\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003ctr\u003e\u003ctd style=\"width: 30.0000%;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003cstrong\u003eHow to use a solid shampoo\u003c\/strong\u003e\u003c\/div\u003e\u003c\/td\u003e\u003ctd style=\"width: 10px;\"\u003e\u003cbr\u003e\u003c\/td\u003e\u003ctd style=\"width: 30.0000%;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003cstrong\u003eHow to use a solid conditioner\u003c\/strong\u003e\u003c\/div\u003e\u003c\/td\u003e\u003ctd style=\"width: 10px;\"\u003e\u003cbr\u003e\u003c\/td\u003e\u003ctd style=\"width: 30.0000%;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003cstrong\u003eHow to use a solid co-wash\u003c\/strong\u003e\u003c\/div\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e "," \u003ctable style=\"width: 100%; padding: 10px;\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"width: 33.1818%; vertical-align: middle; text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/55485694135\/ETHQ-Ingredients-Shea-Butter.png?v=1626774065353\" class=\"fr-fic fr-dib\" style=\"width: 170px;\"\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.4091%; vertical-align: middle; text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/55485694135\/ETHQ-Ingredients-Sodium-cocoyl-isethionate.png?v=1627275977344\" class=\"fr-fic fr-dib\" style=\"width: 170px;\"\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.4091%; vertical-align: middle; text-align: center; padding: 15px;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/55485694135\/ETHQ-Ingredients-Betaine.png?v=1626774112462\" class=\"fr-fic fr-dib\" style=\"width: 170px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003ctr\u003e\u003ctd style=\"width: 33.1818%; vertical-align: top; text-align: left; padding-left:15px; padding-right:15px;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003eShea butter\u003c\/strong\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003ePacked with triglycerides, vitamins and essential fatty acids. Shea butter is a smoothing, rich emollient that nourishes and hydrates hair without feeling heavy or greasy.\u003c\/div\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.4091%; vertical-align: top; text-align: center; padding-left:15px; padding-right:15px;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003eSodium cocoyl isethionate\u003cbr\u003e\u003c\/strong\u003eA gentle, coconut-derived surfactant (makes things foam), which removes dirt and oil, without leaving hair dry and squeaky. It yields lots of creamy bubbles to cleanse and refresh hair in preparation for the rest of your routine.\u003c\/div\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.4091%; vertical-align: top; text-align: center; padding-left:15px; padding-right:15px;\"\u003e\u003cp\u003e\u003cstrong\u003eBetaine\u003c\/strong\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eA sugar derived from beets which has been proven to prevent irritation, soften hair and skin and provide hydration by drawing water to the skin.\u0026nbsp;\u003c\/p\u003e\u003cbr\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e "," \u003ctable style=\"width: 100%; padding: 10px;\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"width: 33.1818%; vertical-align: middle; text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/55485694135\/ETHQ-Ingredients-Shea-Butter.png?v=1626774065353\" class=\"fr-fic fr-dib\" style=\"width: 170px;\"\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.4091%; vertical-align: middle; text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/55485694135\/ETHQ-Ingredients-Behentrimonium-methosulfate.png?v=1627275932015\" class=\"fr-fic fr-dib\" style=\"width: 170px;\"\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.4091%; vertical-align: middle; text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/55485694135\/ETHQ-Ingredients-Jojoba-Esters.png?v=1626774540736\" class=\"fr-fic fr-dib\" style=\"width: 170px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003ctr\u003e\u003ctd style=\"width: 33.1818%; vertical-align: top; text-align: left; padding-left:15px; padding-right:15px;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003eShea butter\u003c\/strong\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003ePacked with triglycerides, vitamins and essential fatty acids. Shea butter is a smoothing, rich emollient that nourishes and hydrates hair without feeling heavy or greasy.\u003c\/div\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.4091%; vertical-align: top; text-align: center; padding-left:15px; padding-right:15px;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003eBehentrimonium\u0026nbsp;\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003emethosulfate\u003c\/strong\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eA conditioning superstar that helps smooth the hair shaft, reduce static and leave hair feeling soft and looking shiny. It's water soluble and won't coat hair strands the way silicones do - it simply washes off with water on your next wash day.\u003c\/div\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.4091%; vertical-align: top; text-align: center; padding-left:15px; padding-right:15px;\"\u003e\u003cp\u003e\u003cstrong\u003eJojoba esters\u003c\/strong\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eA supremely smoothing, lightweight emollient that moisturises and promotes healthy, hydrated skin and hair.\u003c\/p\u003e\u003cbr\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e "," \u003cp\u003eOur trialists (a couple hundred) got first dibs and have tried \u0026amp; tested our plastic-free \u003ca href=\"https:\/\/ethique.co.uk\/products\/professor-curl-shampoo-for-curly-hair\"\u003eProfessor Curl\u0026nbsp;\u003c\/a\u003eshampoo and \u003ca href=\"https:\/\/ethique.co.uk\/products\/curliosity-conditioner-co-wash-for-curly-hair\"\u003eCurliosity\u003c\/a\u003e solid conditioner and co-wash to review how they perform and here\u0026#39;s a small snippet of what they had to say!\u0026nbsp;\u003c\/p\u003e\u003cp\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/55485694135\/ETHQ-Curly-Page---Curly-Crowd-2.png?v=1627423403044\" class=\"fr-fic fr-dib\"\u003e\u003c\/p\u003e\u003ctable style=\"width: 100%; padding: 15px;\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"width: 32.574%; vertical-align: top; text-align: left; padding: 15px;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003eLetty - Coily *\u003cbr\u003e\u003c\/strong\u003e\u003cem\u003eAmazing products that leave my hair and scalp feeling thoroughly clean, fresh and moisturised. The shampoo smells amazing and produces a great lather whilst the conditioner provides the slip and leaves my curls tangle free\u003c\/em\u003e\u003c\/div\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.713%; vertical-align: top; text-align: center; padding: 15px;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003eNia - Coily *\u003cbr\u003e\u003c\/strong\u003e\u003cem\u003eCurliosity hydrates like a dream (pro-tip, if your curls tend to dry out easily like mine, let Curliosity sit for a few minutes and watch it work wonders!). I\u0026rsquo;ve also noticed decreased frizz and consistent hydration between wash days.\u0026nbsp;\u003c\/em\u003e\u003c\/div\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.713%; vertical-align: top; text-align: center; padding: 15px;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003eJulia - Curly *\u003cbr\u003e\u003c\/strong\u003e\u003cem\u003eWith these bars, my hair doesn\u0026rsquo;t dry out and I don\u0026rsquo;t use nearly as much product as I would using my normal shampoo and conditioner. I absolutely love the results that I get in my hair, definitely an 100\/10 product line!!\u003c\/em\u003e\u003c\/div\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/ethique.co.uk\/pages\/curly-crowd\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/3848863793\/Read-more-trialists-reviews.png?v=1630641825255\" class=\"fr-fic fr-dib\"\u003e\u003c\/a\u003e\u003c\/p\u003e\u003cp style=\"text-align: center;\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" style=\"margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; color: rgb(0, 0, 0); font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; font-size: 8px; line-height: 19.425px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-variant-ligatures: none !important;\"\u003e\u003cspan data-ccp-charstyle=\"eop\" data-ccp-charstyle-defn=\"{\u0026quot;ObjectId\u0026quot;:\u0026quot;7dc65f2a-a920-4a3a-9c49-1195367390f1|16\u0026quot;,\u0026quot;ClassId\u0026quot;:1073872969,\u0026quot;Properties\u0026quot;:[134233614,\u0026quot;true\u0026quot;,201340122,\u0026quot;1\u0026quot;,469775450,\u0026quot;eop\u0026quot;,469778129,\u0026quot;eop\u0026quot;,469778324,\u0026quot;Default Paragraph Font\u0026quot;]}\" style=\"margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent;\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-charstyle=\"eop\" data-ccp-charstyle-defn=\"{\u0026quot;ObjectId\u0026quot;:\u0026quot;7dc65f2a-a920-4a3a-9c49-1195367390f1|16\u0026quot;,\u0026quot;ClassId\u0026quot;:1073872969,\u0026quot;Properties\u0026quot;:[134233614,\u0026quot;true\u0026quot;,201340122,\u0026quot;1\u0026quot;,469775450,\u0026quot;eop\u0026quot;,469778129,\u0026quot;eop\u0026quot;,469778324,\u0026quot;Default Paragraph Font\u0026quot;]}\" style=\"margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 10px;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 10px;\"\u003e* Full disclosure: these people were paid influencers for this campaign but loved the product so much they were happy to supply their review.\u0026nbsp;\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" style=\"margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; color: rgb(0, 0, 0); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; font-size: 8px; line-height: 19.425px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e "," \u003cp\u003eOur highly concentrated bars are just waiting for you to add water! But when they’re not in use, here are the best ways to store them in your bathroom so you can get the most out of them. (\u003cstrong\u003epro tip:\u003c\/strong\u003e keep dry between uses)\u003c\/p\u003e\u003ctable style=\"width: 100%; padding: 10px;\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"width: 33.1818%; vertical-align: middle; text-align: center; padding: 15px;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/3848863793\/ETHQ-Curly-Range-Storage-Soap-Dish.png?v=1627444588042\" class=\"fr-fic fr-dib\" style=\"width: 170px;\"\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.4091%; vertical-align: middle; text-align: center; padding: 15px;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/3848863793\/ETHQ-Curly-Range-Storage-Shelf.png?v=1627444816103\" class=\"fr-fic fr-dib\" style=\"width: 170px;\"\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.4091%; vertical-align: middle; text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/3848863793\/ETHQ-Curly-Range-Storage-Soap-Bag.png?v=1627444859947\" class=\"fr-fic fr-dib\" style=\"width: 170px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003ctr\u003e\u003ctd style=\"width: 33.1818%; vertical-align: top; text-align: left; padding-left:15px; padding-right:15px;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003eOn tray or dish\u003cbr\u003e\u003c\/strong\u003eWe’re always on the hunt for more cute ways to store our bars - you can hunt for these at second hand stores to score a bargain. Old coasters work perfectly here too.\u003c\/div\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.4091%; vertical-align: top; text-align: center; padding-left:15px; padding-right:15px;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003eShower shelf\/racks\u003cbr\u003e\u003c\/strong\u003eShower storage that lets the air circulate is the perfect home for your beauty bars - like bamboo racks, loofah sponge beds, soap racks, or if you’re on-the-go, a breathable cotton travel bag.\u003c\/div\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.4091%; vertical-align: top; text-align: center; padding-left:15px; padding-right:15px;\"\u003e\u003cp\u003e\u003cstrong\u003eSoap bags\u003cbr\u003e\u003c\/strong\u003eYou can sew these together in three quick seams out of any cotton material, or pick them up at most health stores. These are also great for travelling, simply hang up between uses.\u003c\/p\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e "," \u003ctable style=\"width: 100%;\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"width: 47.5%; vertical-align: top;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eWhat curl types has Ethique's curly range been formulated for?\u0026nbsp;\u003c\/strong\u003eAll curl types (wavy, curly, coily) have tried and tested our Professor Curl solid shampoo and Curliosity solid conditioner \u0026amp; co-wash bar.\u003c\/p\u003e\u003cbr\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eWill this range suit all drying techniques?\u0026nbsp;\u003c\/strong\u003eYes! Whether you’re a fan of air drying, plopping, scrunching, diffusing or pineappling, our brand-new range will work for you.\u003c\/p\u003e\u003cbr\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eWhat makes this duo suitable for those who follow the Curly Girl method?\u0026nbsp;\u003c\/strong\u003eIt contains no silicones, waxes, sulfates or drying alcohols.\u003c\/p\u003e\u003cbr\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eDo I need to shampoo if I co-wash?\u0026nbsp;\u003c\/strong\u003eYes, we highly recommend using a foaming shampoo (such as Professor Curl) once every 3-4 weeks to prevent the risk of fungal infections.\u003c\/p\u003e\u003cbr\u003e\u003c\/td\u003e\u003ctd style=\"width: 5%;\"\u003e\u003cbr\u003e\u003c\/td\u003e\u003ctd style=\"width: 47.5%; vertical-align: top;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eThe second ingredient in the conditioner is alcohol which is drying!\u0026nbsp;\u003c\/strong\u003eAll alcohols are drying right? Nope! There is no crunchy hair around here. The only alcohol we use are fatty alcohols which are super hydrating. They contribute glide and gloss to the hair shaft, encourage softness and help smooth down your hair cuticles.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eThe first ingredient listed is behentrimonium methosulfate (in the conditioner). Is this a sulfate?\u0026nbsp;\u003c\/strong\u003eNope – not a sulfate! BTMS is the magic ingredient in our conditioners. It has a positive charge, which makes it bind to negatively charged hair and neutralise the electrical charge which can cause flyaways. \u0026nbsp;It hence helps to smooth the hair cuticle without weighing it down or causing build-up like silicones can – because it’s water soluble, it simply washes away the next time you shampoo. It’s a palm-free emulsifier, a wonderful conditioning agent and one of our favourite ingredients which you can learn more about \u003ca href=\"https:\/\/www.instagram.com\/tv\/CO09TZVsKoM\/\"\u003ehere\u003c\/a\u003e.\u0026nbsp;\u003c\/p\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\r\n "," \u003cp\u003eWe know taking the leap to solid hair care can be daunting, so don’t hesitate to get in touch with our team of Miracle Workers at \u003ca href=\"mailto:hello@ethique.com?subject=Question%20about%20the%20curly%20range%20UK\" style=\"color: #FFFFFF;\"\u003ehello@ethique.com\u003c\/a\u003e or on social media if you have any questions or concerns we can help with!\u003c\/p\u003e\r\n "],"text_color":["","","","","","","","#ffffff"],"title":["","Solid haircare is as easy as 1, 2, 3","What is in Professor Curl?","What is in Curliosity?","What our trialists have to say","How to store your bars ","Ethique Curly Range FAQs","Any questions? Let us know! "]}, "comparison_block": {}, "image_with_text": {"description_html":[" \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 24px;\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 24px;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 24px;\"\u003eSolid shampoo for curly hair\u0026nbsp;\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eSpecially formulated in line with curl care principles, our brand-new \u003ca href=\"https:\/\/ethique.co.uk\/products\/professor-curl-shampoo-for-curly-hair\"\u003eProfessor Curl\u003c\/a\u003e solid shampoo is pH balanced and gently cleanses without drying curls out. Made with a hydrating blend of ingredients; shea butter, betaine (from beets) and cocoa butter, \u003ca href=\"https:\/\/ethique.co.uk\/products\/professor-curl-shampoo-for-curly-hair\"\u003eProfessor Curl\u003c\/a\u003e will help promote soft hair and defined curls.\u003c\/p\u003e\u003cp\u003eYou won\u0026rsquo;t find any sulfates, silicones, waxes or drying alcohols. Instead, you\u0026rsquo;ve got a solid shampoo that is equivalent to three bottles of salon-quality goodness to gently cleanse without drying your curls out.\u003c\/p\u003e\u003cp\u003eA bar of \u003ca href=\"https:\/\/ethique.co.uk\/products\/professor-curl-shampoo-for-curly-hair\"\u003eProfessor Curl\u003c\/a\u003e saves three plastic bottles from landfill and 2750ml of water from being wasted.\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/ethique.co.uk\/products\/professor-curl-shampoo-for-curly-hair\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/55485694135\/ETHQ-Meet-Professor-Curl.png?v=1626607507278\" class=\"fr-fic fr-dib\"\u003e\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n "," \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 24px;\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 24px;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 24px;\"\u003eSolid conditioner \u0026amp; co-wash for curly hair\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eThe hero product of our curly range, \u003ca href=\"https:\/\/ethique.co.uk\/products\/curliosity-conditioner-co-wash-for-curly-hair\"\u003eCurliosity\u003c\/a\u003e, is our new solid conditioner and co-wash that is specially formulated in line with curl care principles. It’s carefully crafted with a luxurious blend of hydrating ingredients; shea butter, jojoba and cocoa butter for soft hair and defined curls.\u003c\/p\u003e\u003cp\u003ePrefer a co-wash? \u003ca href=\"https:\/\/ethique.co.uk\/products\/curliosity-conditioner-co-wash-for-curly-hair\"\u003eCurliosity\u003c\/a\u003e has that covered too. Containing nourishing castor oil, this solid conditioner gently cleanses without drying, making it the superhero addition to the Ethique range.\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/ethique.co.uk\/products\/curliosity-conditioner-co-wash-for-curly-hair\"\u003eCurliosity\u003c\/a\u003e can be used as a solid conditioner, co-wash and leave in conditioner. You won’t find any silicones, waxes or drying alcohols in this clever little bar. Gently cleanses and conditions without drying your curls out or weighing them down.\u003c\/p\u003e\u003cp\u003eA bar of \u003ca href=\"https:\/\/ethique.co.uk\/products\/curliosity-conditioner-co-wash-for-curly-hair\"\u003eCurliosity\u003c\/a\u003e saves an incredible nine plastic bottles from landfill and 9255ml of water from being wasted.\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/ethique.co.uk\/products\/curliosity-conditioner-co-wash-for-curly-hair\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/55485694135\/ETHQ-Meet-Curliosity.png?v=1626607534368\" class=\"fr-fic fr-dib\"\u003e\u003c\/a\u003e\u003c\/p\u003e\r\n \r\n "],"image":[[{"filename":"ETHQ-Professor-Curl-Holding.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1627429400848,"key":"80135323697\/1627429400848\/ETHQ-Professor-Curl-Holding.jpg","scope":"80135323697","handle":"1627429400848","src":"https:\/\/cdn.accentuate.io\/80135323697\/1627429400848\/ETHQ-Professor-Curl-Holding.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/80135323697\/1627429400848\/ETHQ-Professor-Curl-Holding.jpg?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F80135323697%2F1627429400848%2FETHQ-Professor-Curl-Holding.jpg%3Fv%3D0\u0026c_options=","width":500,"height":500,"aspect_ratio":1}],[{"filename":"ETHQ-Curliosity-In-Use.jpeg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1627429594004,"key":"80135323697\/1627429594004\/ETHQ-Curliosity-In-Use.jpeg","scope":"80135323697","handle":"1627429594004","src":"https:\/\/cdn.accentuate.io\/80135323697\/1627429594004\/ETHQ-Curliosity-In-Use.jpeg?v=0","original_src":"https:\/\/original.accentuate.io\/80135323697\/1627429594004\/ETHQ-Curliosity-In-Use.jpeg?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F80135323697%2F1627429594004%2FETHQ-Curliosity-In-Use.jpeg%3Fv%3D0\u0026c_options=","width":500,"height":500,"aspect_ratio":1}]],"image_position":["left","right"],"order":["4","6"],"title":["Professor Curl","Curliosity"]}, "paragraph": {}, "nosto_block": {"block_order":["8"],"nosto_id":["nosto-pages-curly-1"]} } }