{ "metafields": { "top_banner": {}, "title_w_description": {"background_color":["#ffffff","#f6f6f6"],"block_order":["2","5"],"description_html":["\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eEthique is on a mission to revolutionise the cosmetics industry. We\u0026rsquo;re about empowering consumers to \u003ca href=\"https:\/\/www.instagram.com\/explore\/tags\/giveupthebottle\/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003e\u003cu\u003e#giveupthebottle\u003c\/u\u003e\u003c\/strong\u003e\u003c\/a\u003e, but we\u0026rsquo;re just as passionate about what they\u0026rsquo;re replacing it with and what goes into our clever little bars.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eOur promise? All Ethique products are 100% palm oil free and we\u0026rsquo;ve got the accreditation to prove it. Certification from the \u003ca href=\"https:\/\/orangutanalliance.org\/products\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003e\u003cu\u003eOrangutan Alliance\u003c\/u\u003e\u003c\/strong\u003e\u003c\/a\u003e confirms that no traces of palm oil or its derivatives are in any of our products or supply chain.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003ePalm free is a difficult, expensive and unique stance to take in the beauty industry. Unfortunately, we\u0026rsquo;re one of very few cosmetics companies that can claim, much less that are certified, palm free. Cosmetics are packed with palm, but at Ethique, no palm is non-negotiable. \u003cstrong\u003eSo what\u0026rsquo;s the problem?\u003c\/strong\u003e\u003c\/p\u003e","\u003cp\u003eThe unfortunate irony is that palm is the most efficient oil on the planet to produce. Compared to coconut palms, it requires just 25% of the land and water to produce 1L of palm oil, versus 1L of coconut oil.\u003c\/p\u003e\u003cp\u003eSustainable palm production is the best way forward, but it’s a massive challenge. Currently, it’s impossible to separate sustainable from unsustainable palm and the existing standards don’t ban deforestation or the immensely problematic development of palm plantations.\u003c\/p\u003e\u003cp\u003eThe Roundtable on Sustainable Palm Oil (RSPO) is working to unite those operating in the industry by developing criteria for companies who want to be considered as sustainable palm users with a certification to prove it.\u003c\/p\u003e\u003cp\u003eThere’s no denying this progress, or the possibilities for businesses to reduce their impact if sustainable palm becomes a viable option. However, as it stands, there’s also no denying the massive harm the industry still has on people, animals and the environment. It may be cheap, but we won’t be involved until this is resolved – and proven.\u003c\/p\u003e"],"text_color":["#3c2d54","#3c2d54"],"title":["Palm oil free","It's Complex"]}, "comparison_block": {}, "image_with_text": {"description_html":["\u003cp\u003ePalm oil is devastating for people, the planet and the animals we share it with.\u003c\/p\u003e\u003cp\u003eGlobal demand for palm is incredibly high due to its versatility as an ingredient and low price - more than 50% of supermarket stock and 95% of bathroom products contain palm oil. The industry as it currently operates is hugely destructive, wreaking havoc in Indonesia, Malaysia and increasingly, parts of Africa – places protected by very little environmental oversight.\u003c\/p\u003e\u003cp\u003eFarmers local to palm producing regions often – and understandably – succumb to pressure to provide for their families, slashing and burning critically important, ancient rainforests to plant palm monoculture plantations. The result of refusal would likely be that they’re forced from their land and rainforests are lost anyway. The complete absence of fair prices paid by the large multinationals that buy the oil compounds the problem. Farmers have to slash, burn and plant even more to earn their living.\u003c\/p\u003e","\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eHarvesting at such an unsustainable rate is causing mass deforestation, displacing native people and pushing many species like tigers, orangutans, rhinos and elephants to the brink of extinction by destroying their habitats. Deforestation will most decidedly speed up the effects of climate change, as rainforests play an important role in the water cycle, provide a crucial air cleaning service and sequester carbon. We rely on rainforests for medicine. More than 25% of those in use today - including essential antibiotics - can be credited to this environment, but some are beginning to lose effect in our world. It\u0026#39;s estimated that 99% of plants are still unknown and therefore hold the potential for life-saving discoveries.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eTrees that produce palm oil also cover fertile land used by local communities to grow essential and valuable food crops. Farmers are ridiculously underpaid and are often forced to work in unsafe conditions. The whole system breeds reliance on large corporations who, of course, will move on as soon as the area stops being profitable.\u003c\/p\u003e","\u003cul\u003e\u003cli\u003eStop buying food and personal care products that contain palm.\u003c\/li\u003e\u003cli\u003eSign a local petition to clearly label palm oil on products.\u003c\/li\u003e\u003cli\u003eLobby your government to step up and make palm oil labelling mandatory.\u003c\/li\u003e\u003cli\u003eSponsor an animal through a charity like \u003ca href=\"https:\/\/www.orangutan.org.nz\/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cu\u003e\u003cstrong\u003eThe Orangutan Project\u003c\/strong\u003e\u003c\/u\u003e\u003c\/a\u003e.\u003c\/li\u003e\u003cli\u003eExpress your disappointment to companies who use unsustainable, untraceable palm oil (hello, Facebook posts!) Encourage them to join the \u003ca href=\"https:\/\/rspo.org\/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cu\u003e\u003cstrong\u003eRSPO\u003c\/strong\u003e\u003c\/u\u003e\u003c\/a\u003e.\u003c\/li\u003e\u003c\/ul\u003e"],"image":[[{"filename":"Palm-oil-free-seed.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1593426859324,"key":"50454888497\/1593426859324\/Palm-oil-free-seed.jpg","scope":"50454888497","handle":"1593426859324","src":"https:\/\/cdn.accentuate.io\/50454888497\/1593426859324\/Palm-oil-free-seed.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/50454888497\/1593426859324\/Palm-oil-free-seed.jpg?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F50454888497%2F1593426859324%2FPalm-oil-free-seed.jpg%3Fv%3D0\u0026c_options=","width":600,"height":469,"aspect_ratio":1.279317697228145}],[{"filename":"Palm-oil-free-deforestration-labels.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1593426859522,"key":"50454888497\/1593426859522\/Palm-oil-free-deforestration-labels.jpg","scope":"50454888497","handle":"1593426859522","src":"https:\/\/cdn.accentuate.io\/50454888497\/1593426859522\/Palm-oil-free-deforestration-labels.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/50454888497\/1593426859522\/Palm-oil-free-deforestration-labels.jpg?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F50454888497%2F1593426859522%2FPalm-oil-free-deforestration-labels.jpg%3Fv%3D0\u0026c_options=","width":600,"height":401,"aspect_ratio":1.4962593516209477}],[{"filename":"Palm-oil-free-Rocky \u0026 Rickinapsd.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"Rocky \u0026 Rickina","id":1593426859725,"key":"50454888497\/1593426859725\/Palm-oil-free-Rocky--Rickinapsd.jpg","scope":"50454888497","handle":"1593426859725","src":"https:\/\/cdn.accentuate.io\/50454888497\/1593426859725\/Palm-oil-free-Rocky--Rickinapsd.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/50454888497\/1593426859725\/Palm-oil-free-Rocky--Rickinapsd.jpg?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F50454888497%2F1593426859725%2FPalm-oil-free-Rocky--Rickinapsd.jpg%3Fv%3D0\u0026c_options=","width":727,"height":502,"aspect_ratio":1.448207171314741}]],"image_position":["left","right","left"],"order":["3","4","6"],"title":["The Problem with Palm","","What can we do?"]}, "paragraph": {} } }