Tone It Down™ Brightening Purple Shampoo Bar Mini

Tone It Down™ Brightening Purple Shampoo Bar Mini

Rated 4.4 out of 5
Based on 553 reviews
Sale price£3.00

Eliminate brassy tones and deliver ultimate shine to blonde, white, and grey hair.

New to haircare bars? Not sure which is right for you? Take our quiz!

Quantity:

Wave bye-bye to brass and hello to bright, bouncy tresses with this purple shampoo for blonde and silver hair. Formulated with babassu oil, cocoa butter, ethically sourced purple mica pigments, and a dash of beetroot for a colour boost, this bar is packed with toning superpowers and is gentle enough for daily use. Long-lasting, easy to use, and safe for colour-treated hair, too!

81% of users* found their hair looked shinier and healthier after using Tone It Down. *based on 12 consumers surveyed.

The Ethique Guarantee:

Don't like your Ethique product? Return it to us for a full refund - anytime! Although we back our bars 100%, we know that trying out solid products can be new and tricky! We recommend you take our hair quiz or try out a mini first so you can find your perfect match!

Scientifically

What's in our Tone It Down™ Brightening Purple Shampoo Bar Mini

Reviews

Rated 4.4 out of 5
Based on 553 reviews
average rating 4.4 out of 5
Based on 553 reviews
  • 5 Stars
    370 Reviews
  • 4 Stars
    88 Reviews
  • 3 Stars
    49 Reviews
  • 2 Stars
    21 Reviews
  • 1 Star
    25 Reviews
86% of reviewers would recommend this product to a friend
Customer photos and videos
553 Reviews
Reviewed by Gail S., from United States
Verified Buyer
I recommend this product
Age Range
55 - 64
My hair texture
Fine
My hair shape
Straight
My oil production
Dry
Rated 5 out of 5
Review posted

Good on my white hair

Easy to use, lathers well, leaving my white hair sparkly clean.

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Reviewed by Alexa, from Canada
Verified Buyer
I recommend this product
My hair texture
Thick
My hair shape
Wavy
Rated 5 out of 5
Review posted

Great for travel. Good purple shampoo

I was looking for a way to make traveling carry-on with purple shampoo easier. The bar makes it so easy since I don't have to worry about it impacting my fluids limit. I store it in the Violet Ethique container at home and just put that in a ziploc or dry bag when I'm traveling.

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Reviewed by hunter, from United States
Verified Buyer
I recommend this product
Age Range
18 - 24
Rated 5 out of 5
Review posted

best purple bar shampoo

tones so amazingly and is super smooth to put on!

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Reviewed by Julie A., from United States
Verified Buyer
I recommend this product
Age Range
55 - 64
My hair texture
Medium
My hair shape
Curly
My oil production
Moderate
Rated 5 out of 5
Review posted

Lots of compliments!

I have used this shampoo for years. When I colored my hair and had highlights, it helped with my color. I have since let that go and have a beautiful grey/white color. Most everyday I get compliments on my hair. I recently had to switch shampoos for hair loss. Not only did I not see a difference in my hair loss, but my hair was so dull and flat. I also never received compliments either. I went back to Tone It Down and feel so much better and the compliments have come back. The biggest surprise is getting compliments from teenagers and those in their 20s. My husband also uses it and says his hair pops.

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Reviewed by Raewyn S., from New Zealand
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Fine
My hair shape
Wavy
My oil production
Dry
Rated 5 out of 5
Review posted

Love it

Cleans, brightens and makes my hair shine.

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