Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™

Name: Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™
Brand: Ethique
SKU: SBX-TIDS
Price: 3.0 GBP
Availability: InStock
Rating: 4.4 (621 reviews)

Rated 4.4 out of 5

Based on 621 reviews

£3.00

Sold out

Rated 4.4 out of 5

Based on 621 reviews

Eliminate brassy tones and deliver ultimate shine to blonde, white, and grey hair.

New to haircare bars? Not sure which is right for you? Take our quiz!

Sizes:

Full (110g) 80 uses

Mini (15g) 10 uses

Quantity: Limited to 5

Wave bye-bye to brass and hello to bright, bouncy tresses with this purple shampoo for blonde and silver hair. Formulated with babassu oil, cocoa butter, ethically sourced purple mica pigments, and a dash of beetroot for a colour boost, this bar is packed with toning superpowers and is gentle enough for daily use.

Long-lasting, easy to use, and safe for colour-treated hair, too!

81% of users* found their hair looked shinier and healthier after using Tone It Down. *based on 12 consumers surveyed.

pH balanced

Net weight: 15g (0.53oz)

The Ethique Guarantee: Don't like your Ethique product? Return it to us for a full refund - anytime! Although we back our bars 100%, we know that trying out solid products can be new and tricky! We recommend you take our hair quiz or try out a mini first so you can find your perfect match!

Ready for an easy-to-use shampoo bar? Wet your hair and the bar. Massage the bar into your roots throughout your scalp. Put the bar down and lather shampoo into hair.
Rinse (and repeat, if needed) and follow with conditioner.

Keep your bar as dry as possible - it’ll last longer, stay tidy, and be easier to use. Check out our storage options!

Sodium cocoyl isethionate, stearic acid, sodium cocoyl glycinate, mica, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, behentrimonium methosulfate, betaine, brassica alcohol, sodium isethionate, lactic acid, glycerin, guar hydroxypropyltrimonium chloride, parfum¹, benzyl alcohol, sodium chloride, aqua (water), dehydroacetic acid, Jasminum officinale (jasmine) oil, Beta vulgaris (beet) root powder, linalool², CI 77891, CI 77491, CI 77007. ¹Natural fragrance ²Component of essential oils & fragrance

Potential allergens: Fragrance, Essential Oil, Coconut, Linalool

Scientifically

What's in our Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™

Babassu seed oil

Nourishes and protects

Beetroot powder

Restore natural shine and colour

Betaine

Soften and smooth

Babassu seed oil

Nourishes and protects

Beetroot powder

Restore natural shine and colour

Betaine

Soften and smooth

Reviews

Rated 4.4 out of 5

Based on 621 reviews

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average rating 4.4 out of 5

Based on 621 reviews

5 Stars

418 Reviews
4 Stars

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3 Stars

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1 Star

27 Reviews

86% of reviewers would recommend this product to a friend

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Reviewed by jodi a., from Australia

Verified Reviewer

Reviewing

Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

I recommend this product

Age Range

55 - 64

My hair texture

Fine

My hair shape

Straight

My oil production

Moderate

Rated 5 out of 5

Review posted

fantastic shampoo

I love this shampoo for my very white hair. I've tried a number of shampoos and most of them leave gold or yellow tones in my hair. This shampoo make is so white without the blue tinge. It feels nourishing to my hair not stripping it dry. My favourite part is I don't have any plastic waste. One thing I have discovered keep it dry when not in use for longer life. Well done for making a great product in great packaging

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Reviewed by Coral S., from Australia

Verified Buyer

Reviewing

Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

I recommend this product

My hair texture

Thick

My hair shape

Straight

My oil production

Dry

Rated 5 out of 5

Review posted

Great for travelling

Easy to take when travelling. No leaks

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Reviewed by Jade S., from New Zealand

Verified Buyer

Reviewing

Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™

I recommend this product

Age Range

35 - 44

My hair texture

Fine

My hair shape

Straight

My oil production

Oily

Rated 5 out of 5

Review posted

Great

This made my hair refreshed, soft, bouncy and shinny - I think it certainly tones the blonde nicely but not dramatically or too intensely which is nice.

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Reviewed by Jennifer J., from United Kingdom

Verified Buyer

Reviewing

Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

I recommend this product

Age Range

35 - 44

My hair texture

Medium

My hair shape

Wavy

Rated 5 out of 5

Review posted

Brill

I bought the shampoo bar back in June. I’ve been using 2-3 times a week, it’s now October. Such good value for money and would have used so much more in a normal shampoo bottle.

Today when using it’s just broken up. So I’m gonna save all the bits and melt them down to make a new bar. It has made my hair so much healthier and as a hairdressing totally recommend!

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Reviewed by Leah N., from New Zealand

Verified Buyer

Reviewing

Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

I recommend this product

Age Range

45 - 54

My hair texture

Fine

My hair shape

Straight

My oil production

Moderate

Rated 5 out of 5

Review posted

Purple shampoo

Love my purple shampoo with the conditioner to keep my blonde looking great between colours

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