The latest from Ethique

How to have the greenest Christmas tree: Real vs Artificial
Sustainability

How to have the greenest Christmas tree: Real vs Artificial

O Christmas Tree, O Christmas Tree, how green are your branches?  🎄     It’s almost time to put up a Christmas tree and you may be wondering ‘what is the most eco-friendly tree option?’ An artifici...
Best sustainable gift ideas for 2023
holiday

Best sustainable gift ideas for 2023

Holiday gift guide Get ready for a heartwarming holiday season with gifts you can feel good about. Our Ethique gifts not only brings joy to your loved ones, but also helps to make a positive impa...
Shampoo Without Palm Oil
Sustainability

Shampoo Without Palm Oil

We are officially certified palm oil free. This is true, but having a certification proves that we’re squeaky-clean (pun intended) in everything we do. Since late last year, We’ve been working wit...
Our 2021 Impact Summary
Face

Our 2021 Impact Summary

Happy New Year 🎉  We love creating new products that help you #giveupthebottle for good. And 2021 was a year where we took our conscious and concentrated innovations to a whole new level!  It’s har...
Everything you need to know about our Concentrates range
Face

Everything you need to know about our Concentrates range

What is a Concentrate? We provide naturally derived and regeneratively sourced active ingredients in the form of powders or blocks, ready for you to make into your favorite liquid shampoo, conditio...
What impact does different milks have?
Sustainability

What impact does different milks have?

The word “milk” is not just reserved for the stuff that comes from mammals. Plant milks have been around for centuries in one form or other, and almost all cultures refer to them as milk. Calling p...
5 tips to help curb your shopping desires
Sustainability

5 tips to help curb your shopping desires

Let’s face it. Sometimes it's hard not to shop. If you have 11/10 self-restraint and are a perfect conscious consumer, skip to the next blog 😉 For the rest of you still here... do you ever feel ...
Five swaps to reduce plastic at home
Sustainability

Five swaps to reduce plastic at home

Plastic arrived in our lives in the 1950s, designed to make our lives easier. In just a few decades it has plunged our planet into a crisis, yet 380 million tonnes of it is continuously produced ev...
Microfibres and how to banish them
Sustainability

Microfibres and how to banish them

Your latest outfit is a plastic bag in disguise Plastic-free July is a great time to talk about how to reduce plastic, but at Ethique, we talk about it on the daily. Let’s talk about swapping plas...
Is the wooden option always the most sustainable?
Sustainability

Is the wooden option always the most sustainable?

With the (justified) vilification of plastic, wood, cardboard and glass have stepped into mainstream use. Influencers are filling their ‘zero-waste’ pantries with matching glass jars; restaurants ...
Everything you need to know about composting 
Sustainability

Everything you need to know about composting 

Each year, as much as 50% of food produced heads to landfill – this rotting food then contributes to methane emissions, a gas that is 84 times more harmful to the environment than carbon dioxide. ...
We have prevented over 1 million plastic bottles from going to landfill!
Sustainability

We have prevented over 1 million plastic bottles from going to landfill!

As of November 2018 we had prevented over 1 million plastic bottles from going to landfills, but by 2023 that number had reached 30 million. In my early to mid-twenties, I became obsessed with th...
6 tips for giving up plastic in the bathroom (besides our bars)
Sustainability

6 tips for giving up plastic in the bathroom (besides our bars)

 Looking to lighten your impact? You’re in the right place! One of the easiest places to start is by reducing single-use plastic in the bathroom. From shampoo and razors to makeup wipes…there’s a l...
Introducing our new tree planting initiative: A tree is planted per Ethique order
Sustainability

Introducing our new tree planting initiative: A tree is planted per Ethique order

Please note changes have been made to parts of this blog since it first went live on April 22, 2020 to ensure the information is accurate. It’s Earth day! April the 22nd, 2020 is the 50th annivers...
10 easy but effective ways to save water at home
Sustainability

10 easy but effective ways to save water at home

"If you've got a problem and you multiply it by 50-million people, it becomes unsolvable, but if you've got a problem and you divide it by 50-million people, it becomes solvable." ~ Lewis Pugh. End...
Celebrating five women of colour in STEAM
Notes from HQ

Celebrating five women of colour in STEAM

This blog was originally published in February of 2022: Today is International Day of Women and Girls in Science! But, before we raise our beakers up and give it up for all the inspiring women in S...
Eco Heroes Ocean Conservationists
Sustainability

Eco Heroes Ocean Conservationists

Each June, we celebrate World Oceans Week and World Oceans Day, which is an opportunity for us to raise awareness about ocean plastic pollution and praise our favourite ocean heroes! So we're keepi...
What on earth does sustainable mean and what can I do?
Sustainability

What on earth does sustainable mean and what can I do?

The term 'sustainably sourced' means that the ingredients are being harvested and then replaced at the same speed (or an even greater speed) so that we're not taking more than we can repay the envi...
Ten ways to protect our oceans
Sustainability

Ten ways to protect our oceans

Save the ocean, save the world Oceans cover 71% of this big blue planet1 and are home to important species and ecosystems we rely on for food, livelihoods and so much more. Most importantly? The o...
Eco Hero: Rudi Putra the Rainforest Regenerator
Sustainability

Eco Hero: Rudi Putra the Rainforest Regenerator

[ Photo credit: Goldman Environmental Prize ]   In honour of World Environment Day, I put together a list of incredible people doing incredible things for the environment and I found so many e...
Eco Heroes: Composting Climate Activists
Sustainability

Eco Heroes: Composting Climate Activists

Firstly, let's give it up for all the eco-heroes that fight the good fight. After all, we'd be screwed without them. Because it's Composting Awareness Week (well, it was, but we've decided to celeb...
What can you home compost?
Sustainability

What can you home compost?

One of the most underrated forms of climate activism is home composting. Composting is the natural process of recycling organic waste into a nutrient-rich soil fertiliser that returns nutrient good...
How to compost in an apartment
Sustainability

How to compost in an apartment

If you live in an apartment, space is your biggest consideration. It can feel like a battle, you can’t just take home that massive thrift shop vase that you eyeballed, and something small like a co...
Creative ways to re-use Ethique packaging before it heads to compost
Sustainability

Creative ways to re-use Ethique packaging before it heads to compost

Did you know that all of our cardboard packaging is home-compostable? From the box, tube and even the sticky tamper seals. Our packaging contains no plastic, no laminate, and no chlorines.  Once yo...
Let them know – a template to tell brands you’re breaking up with them
Notes from HQ

Let them know – a template to tell brands you’re breaking up with them

Each year we celebrate Earth Month as it’s a great way to spotlight how we all can collectively be part of the solution to our current climate challenges - and it’s a great opportunity for those wh...
What does it mean to have “normal” skin and hair?  
Face

What does it mean to have “normal” skin and hair?  

While wandering around our website, you might find references to ‘normal’ skin and hair. “This product suits normal-dry skin.” “Aimed for those of you with normal skin types.”   Whilst we have trie...
Is Bar Shampoo Better Than Liquid Shampoo, and other common bar questions
Hair

Is Bar Shampoo Better Than Liquid Shampoo, and other common bar questions

Listen, we totally get it. When you grow up using liquid shampoo and conditioner, you can’t help but think that these little blocks won’t work or do much for your hair.  There’s nothing that we lov...
Everything you need to know about our lipsticks
Face

Everything you need to know about our lipsticks

After years of product requests from our customers, our range of Ethique lipsticks were introduced in 2022.  Every year, there is an estimated one billion plastic lipstick tubes that end up in lan...
Busting common lipstick myths

Busting common lipstick myths

“Pour yourself a drink, put on some lipstick, and pull yourself together.” – Elizabeth Taylor.  Lipstick has been around since the beginning of time. Once only thought fit for the lower class and l...
DIY Gingerbread body polish
Body

DIY Gingerbread body polish

Whether you’re up for a bit of self-pampering, or are after a fun DIY gift, look no further than this easy Gingerbread body polish. Using sugar as a natural exfoliator and coconut oil to nourish an...
What Does Purple Shampoo Do: Introducing Tone It Down
Hair

What Does Purple Shampoo Do: Introducing Tone It Down

Blonde ambition? We’ve got you in the purple In the process to perfect this formula we were determined not to compromise on either efficacy or our sustainability guidelines. That meant we couldn’...
Introducing our new range of zero-waste lip balms
Notes from HQ

Introducing our new range of zero-waste lip balms

Since 2014 I had been exploring ideas on plastic-free reusable metal tins and glass jars, but none of them were quite perfect until I found the perfect cardboard tubes in 2021. Cardboard tubes wer...
Plastic-Free Lipstick: Introducing Ethique's Range
Face

Plastic-Free Lipstick: Introducing Ethique's Range

Get the most out of our plastic-free lipstick range! Developing the ultimate vegan lipstick shades  Our plastic-free lipsticks are the result of extensive research and rigorous team testing. One...
What is our Lipstick Made Of: Ethique's Natural Ingredients
Face

What is our Lipstick Made Of: Ethique's Natural Ingredients

Lipstick is one of the most commonly worn cosmetic items around the world, and it has quite a history too. Historians have found evidence that wearing lip colour first dates back to the Sumerians, ...
Lip Care Routine: The Ultimate Guide
Face

Lip Care Routine: The Ultimate Guide

Does your regular skincare routine include lip care? The skin on our lips is sensitive and doesn’t contain oil glands like the rest of our skin, so it's vulnerable to drying and chapping.   Having ...
What gives Ethique lipsticks their bold colour?
Ingredients

What gives Ethique lipsticks their bold colour?

One of the reasons our range of lipsticks have such bold colours is our choice of cosmetic colorants, but available choices are more limited than you might think. Cosmetic colourant choices in the ...
How Do You Use a Lotion Bar: The Switch to Solid Moisturisers
Body

How Do You Use a Lotion Bar: The Switch to Solid Moisturisers

Learn why you should switch to a solid moisturiser and how to use a lotion bar effectively.
Samoa coconuts
Ethique Basics

How Ethique's Coconut Oil is made in Samoa

Throwback from team member Kimberley's time in Samoa when she received the best call she’d ever had in her life… Brianne couldn’t make it and she had the opportunity to go to Samoa the following w...
Are Preservatives Bad for You: The Ethique Guide
Ingredients

Are Preservatives Bad for You: The Ethique Guide

Preservatives, as the name suggests, preserve a product and ensure its safety and quality of use for a duration of time. As it is usually microbes such as bacteria and fungi that cause the rapid de...
Does Collagen Work: Beauty Routine Effects
Ingredients

Does Collagen Work: Beauty Routine Effects

There is an abundance of products in the beauty space that feature collagen as the new miracle supplement that promotes younger, smoother, glowing skin. There are two main ways it is promoted for ...
DIY Hydrating Face Mask: Your Winter Skincare Savior
Face

DIY Hydrating Face Mask: Your Winter Skincare Savior

Nothing says “self-care” quite like a pampering face mask, as it encourages you to sit down, put your feet up and relax - even if only for a few short moments. DIY face masks are also a great way t...
DIY Brightening Summer Face Mask
Face

DIY Brightening Summer Face Mask

DIY Summer Soother - Strawberry Face Mask I don’t know about you, but for me, one of the greatest things about summer is the abundance of fruit available. One of my favourite summer activities i...
7 Tips & Tricks to help your summer skincare routine
Face

7 Tips & Tricks to help your summer skincare routine

When summer sets in, it's helpful to remember not to forget about the impact it has on your skin! Rising temperatures and changing humidity can cause your skin to produce more sebum, resulting in s...
7 Tips & Tricks to help your Winter skincare routine
Face

7 Tips & Tricks to help your Winter skincare routine

Winter can often mean dry, itchy or sensitive skin. During the winter months, we need to adjust our skincare routine to help combat some of the changes in the weather, especially if you live in ext...
Plastic in Tea Bags: The Unpleasant Truth
Sustainability

Plastic in Tea Bags: The Unpleasant Truth

Plastic? One lump or tea? Earl Grey, black, green, herbal, fruit, flower: is there anything that feels more wholesome than a cup of tea?  On the surface, they look like winners on the eco scale, ...
Eco Friendly Leave In Conditioner: Dual-Use Luxury
Hair

Eco Friendly Leave In Conditioner: Dual-Use Luxury

We love multi-purpose products, for a multitude (hah) of reasons. They’re easier on your wallet, as you only need to buy one thing, versus three. They’re easier on the planet, as we only need to ...
Hair Care for Oily Hair: The Ultimate Guide
Hair

Hair Care for Oily Hair: The Ultimate Guide

For those of us with oily hair, the struggle is real. Finding the balance between healthy-looking hair, root volume, and shiny locks can feel so hard when you are dealing with an oily scalp and hai...
Lip Scrub Recipe: Sweet, Simple Gifts
Face

Lip Scrub Recipe: Sweet, Simple Gifts

This quick and easy candy cane lip scrub recipe is delicious, scrubby, pepperminty-candy-cane-y goodness that leaves your lips smooth, soft, and ready (especially if gifted with our best-selling ul...
What Does It Mean to Be Fair Trade: Ethical Insights
Sustainability

What Does It Mean to Be Fair Trade: Ethical Insights

Some of the fantastic team at Women in BusinessL>R: Lefu, Sean, Shane, Toa'ono, Naito,  Peni and Maifaga How fair prices make a difference to you, small farmers and the world If you were to s...
Deodorant Myths: Uncovering the Truth
Body

Deodorant Myths: Uncovering the Truth

Fact or myth? Busting common deodorant and antiperspirant questions!  Why did the armpits lose the war against the elbows? They were under-armed 🙋‍♀️  We love a good pun more than anyone else but w...
Moringa Oil Benefits: Hair & Skin Wonders
Ingredients

Moringa Oil Benefits: Hair & Skin Wonders

Moringa seed oil is cold-pressed from the seeds of the Moringa oleifera plant: a fast-growing, drought-resistant tree that’s native to the Indian subcontinent, but widely cultivated across the glob...
What Is Hyaluronic Acid: Skincare Marvel
Ingredients

What Is Hyaluronic Acid: Skincare Marvel

If you are at all familiar with the world of skincare, hyaluronic acid (HA) is likely an ingredient you have come across before. But what is it, and what does it do that has made it a skincare stap...
What Is Niacinamide: Skincare Benefits
Ingredients

What Is Niacinamide: Skincare Benefits

If you're browsing through skincare aisles (or scrolling through online stores in your pyjamas - we're not judging!), niacinamide is an ingredient you will likely come across quite frequently – and...
What is Reef Safe Sunscreen: Myth vs. Fact
Sustainability

What is Reef Safe Sunscreen: Myth vs. Fact

The science of sunscreen. Coral reefs - those totally beautiful, and incredibly important living structures - are under increasing threat around the world, and (surprise, surprise) that’s mostly ...
Comedogenicity Scale: Myths and Realities
Face

Comedogenicity Scale: Myths and Realities

As formulators of skincare and beauty, one of our most frequently asked questions is “are your products non-comedogenic?” Before we dive into answering this question – and it’s a good one – let’s g...
10 things we no longer buy for a greener planet
Sustainability

10 things we no longer buy for a greener planet

Did you know that the world produces over 300 million tonnes of plastic every year? Even more shocking is the fact that 50% of this will only ever be used once 🤯  This holiday season, and in suppor...
The lifecycle of plastic and why it matters
Sustainability

The lifecycle of plastic and why it matters

While most of us are aware that plastic is a problem for our environment, we often only focus on the end results like litter in the ocean and on beaches. A lot of the onus to fix the plastic pr...
How Long Does Plastic Take to Decompose: The 400-Year Reality
Sustainability

How Long Does Plastic Take to Decompose: The 400-Year Reality

But how do we know that? We hear you – if plastic has only been around a few decades, how do we know it will take hundreds (or even thousands) of years to break down? Scientists use things like re...
Treat your skin with chocolate!
Ingredients

Treat your skin with chocolate!

Here at Ethique, we love experimenting with naturally derived ingredients - some of which are readily found in your kitchen cupboard. Make use of that extra chocolate this Easter and try some of o...
How to Make a Seed Bomb: DIY Guide
Sustainability

How to Make a Seed Bomb: DIY Guide

This isn’t news: pollinators like bees and butterflies (really, really) need our help. Not just because they’re great and we want them to stick around, but also because our survival depends on th...
What is a Shampoo Bar: Everything You Need to Know
Hair

What is a Shampoo Bar: Everything You Need to Know

Today we’re banishing common misconceptions about the #1 product range we’re best known for: the shampoo bar! So, without further ado, let’s crack into it and tackle what shampoo bars and how they ...
Five different ways you can use a conditioner bar
Hair

Five different ways you can use a conditioner bar

There’s nothing quite like finding a multi-use product hack! It’s an absolute winner for helping you get more bang for your buck while also helping to cut down on the accumulation of too much stuff...
How to apply your Ethique skincare
Face

How to apply your Ethique skincare

Skincare routines and the order of application is something many people have strong opinions about. But, at the end of the day, personal preference is the thing that matters most. If you want to ap...
How to Use a Conditioner Bar: A Complete Tutorial
Hair

How to Use a Conditioner Bar: A Complete Tutorial

The complete guide to help you make the switch.  Still on the fence about whether a solid conditioner bar is right for you? If you have never used a solid hair product before and are not entirely...
Edible Body Butter: Try Our Mousse Recipe
Body

Edible Body Butter: Try Our Mousse Recipe

Edible. Chocolate. Body. Mousse. Do we really need to say more?  Keep on reading to help yourself or someone else treat themselves and their skin - with a chocolatey twist.    Ingredients:  2...
What is greenwashing?
Sustainability

What is greenwashing?

You have probably noticed the words ‘natural’ and ‘organic’ slapped on the packaging of a lot of products these days, and maybe you even buy certain products because of these words. While it is pr...
What is the difference between biodegradable and compostable?
Sustainability

What is the difference between biodegradable and compostable?

These words are used interchangeably but do not in fact mean the same thing. Unfortunately, these terms are used on products to mean that a product will do no harm to the environment. But this isn’...
Antiperspirant vs Deodorant: The Key Differences
Body

Antiperspirant vs Deodorant: The Key Differences

To sweat or not to sweat? 💦  That is the question behind the great armpit war of deodorants versus antiperspirants. They are the same thing, right? Nope!   Let’s get into the difference between the...
Does Your Skin Absorb Everything: The 60% Myth Debunked
Body

Does Your Skin Absorb Everything: The 60% Myth Debunked

Do you really absorb 60% of everything you put on your skin? In short: no. This stat sounds super compelling - especially as a selling point for our business because we work hard to use only safe ...
Chemical-Free Cosmetics: The Reality Check
Ingredients

Chemical-Free Cosmetics: The Reality Check

There is no such thing as chemical free.   And yet, this is a claim we still see today, on brands that are big enough, and well-resourced enough to know better (though admittedly, it is more likely...
Why no-palm is a non-negotiable
Sustainability

Why no-palm is a non-negotiable

Being a sustainable beauty company is about more than having a good composting programme in the office kitchen.  To us, sustainable means caring for people and the planet - and staying in business...
Hair Myths: Top 6 Busted by Ethique
Hair

Hair Myths: Top 6 Busted by Ethique

We all want beautiful hair. That coveted trifecta of smooth healthy locks with luscious shine and bounce. In our dedicated attempts to achieve ultimate hair perfection, we must admit that we put ou...
Sulfates and sulfate-free shampoo – everything you need to know!
Hair

Sulfates and sulfate-free shampoo – everything you need to know!

We get asked all the time if our solid shampoo bars are sulfate-free — and whether they're actually any good.   We decided to get to the bottom of it once and for all and wrote this blog to talk yo...
Tips & Tricks for Ethique's Curly Range
Hair

Tips & Tricks for Ethique's Curly Range

Looking for haircare for curly hair that's also sustainable?  Look no further and switch to Professor Curl solid shampoo and Curliosity solid conditioner and co-wash. From ‘how to use’, ‘how to st...
How Long Does a Shampoo Bar Last: Get the Facts
Hair

How Long Does a Shampoo Bar Last: Get the Facts

Making the switch to a shampoo bar from liquid shampoo can feel intimidating, we totally get it. There are a LOT of misconceptions out there about shampoo bars. For example, one of the most asked ...
Are Shampoo Bars Good for Hair: The Solid Truth
Hair

Are Shampoo Bars Good for Hair: The Solid Truth

Solid hair care products. You have probably heard of them, maybe even used them or perhaps you have a friend that swears by them.   The internet and social media are brimming with facts and opinion...
What is the difference between dehydrated & dry skin?
Face

What is the difference between dehydrated & dry skin?

When you hear ‘dry skin’ and ‘dehydrated skin’, you might think they’re the same thing... right? Wrong. Skin type is typically genetic, but can be affected by seasons, hormones, and other external ...
Soap Bar vs Cream Body Cleanser
Body

Soap Bar vs Cream Body Cleanser

You may be wondering what the difference is between our Soap Bars and our Cream Body Cleansers.  Do they both get you clean?  Do they foam?  Or, are they just soap?  So, here is a simple br...
How to Use Laundry Bar Soap & Stain Remover: 6 Effective Ways
Ethique Basics

How to Use Laundry Bar Soap & Stain Remover: 6 Effective Ways

🦸‍♀️ They say "not all heroes wear capes" and this is true of our Flash! Laundry bar and stain remover.   We often ask ourselves... is there anything Flash! can't clean?   From removing stains (ev...
How To Choose The Right Lipstick Colour For You

How To Choose The Right Lipstick Colour For You

By Em-J Williams, celebrity make-up artist See more of Em-J's work on Instagram  & on www.emj-makeup.com   One of my favourite quotes is, “Give a woman the right lipstick and she can conquer t...
Eco-friendly gifts
holiday

Eco-friendly gifts

8 Top low-impact gift ideas  The holiday season is coming up quickly, which means family time, presents, and unfortunately, a whole lot of waste.   There’s no better way to celebrate the holiday ...
What skin type do you have?

What skin type do you have?

Is your skin oily, dry, dehydrated, balanced or sensitive?  Skin type is typically genetic, but can be affected by seasons, hormones, and other external factors.  Choosing the right cleanser, moist...
Haircare Myth Buster - Do you need a vinegar rinse when switching to shampoo bars?

Haircare Myth Buster - Do you need a vinegar rinse when switching to shampoo bars?

Apple Cider Vinegar (ACV) has long been touted as having extensive natural benefits for the haircare, personal care, beauty industries with some organic gardening enthusiasts also swearing absolute...
Top five misconceptions about our bars

Top five misconceptions about our bars

The idea of using solid shampoo and conditioner bars is easy for some, and we know that a lot of you have been sporting Ethique bars in your homes for a while now.  For others, rubbing a bar on th...
Six Reasons to Switch to Solid Shampoo

Six Reasons to Switch to Solid Shampoo

The idea of switching to a solid shampoo bar can seem a bit daunting, especially when you’re so used to squirting out a dollop of your favourite liquid product each time you hop in the shower. We ...
Should you be double cleansing your skin?

Should you be double cleansing your skin?

Is your skin struggling right now? Double cleansing could help! Double cleansing is a fantastic option if you wear makeup, sunscreen (that should be everyone!), exercise or simply sweat a lot, have...
The true impact of free returns and ‘returns culture’

The true impact of free returns and ‘returns culture’

Free returns sound amazing, right? Get something and if it’s not what you wanted or you don’t need it anymore, just send it back! This “returns culture” mindset makes it oh so easy to click “checko...
Why we will never sell a reusable bottle for our concentrates

Why we will never sell a reusable bottle for our concentrates

There has been an explosion of concentrated tablet, powder, and liquid products around the world recently and I am here for it. Typically, they are tablets or powders that you pour into a bottle,...
Soap is not a dirty word

Soap is not a dirty word

Hopefully, you will have tried one of our delicious Soap bars; made with coconut oil, cocoa, and shea butters and various essential oils and additives to make them smell delicious and look fab. Th...
Find your perfect shampoo bar 

Find your perfect shampoo bar 

Shampoo bars are pretty amazing. All the best parts of your favourite liquid shampoo (lots of light lather, delicious scents, the best hair day of your life), with none of the wasteful packaging.  ...
How to store your Concentrates once made

How to store your Concentrates once made

Oh hello there, I suppose you’re here because you’ve heard of our Concentrates and are wondering just how to store them? I thought that might be the case. Unlike your typical liquid shampoo, condit...
In Your Face – face cleanser for oily skin recipe

In Your Face – face cleanser for oily skin recipe

Ethique used to sell a pink cleansing bar called In Your Face; it was beloved, as people with blemishes and trickier skin types had real success with it. It was also commonly used as a solution for...
What is hard water and does it impact Ethique bars?

What is hard water and does it impact Ethique bars?

Ever used a bar of soap and struggled to get it to lather? You might have hard water! We often get asked what hard water is, whether it impacts our products, and what Ethique shampoo bars lather th...
Why we are saying goodbye to Ethique cleaning concentrates

Why we are saying goodbye to Ethique cleaning concentrates

You might have noticed our hair, hand and body care concentrates have launched as ‘new and improved’ formulations. You might also have noticed that the cleaning concentrates are not among them. ...
What is mica and why do we use it?

What is mica and why do we use it?

The term ‘mica’ refers to a group of shimmery, versatile minerals widely used throughout the cosmetics industry as a pigment or colourant. You will find them in all kinds of body and beauty product...
What is soap?

What is soap?

And why are we so pedantic about keeping it out of our hair and face bars? When you get down to it, soap is a mixture of oils or fats with a strong alkali that is really good at cleaning! The spec...
How to make Ethique Concentrates (including tips & tricks)

How to make Ethique Concentrates (including tips & tricks)

Here is the ultimate guide to help you make our Concentrates, including our top tips and tricks. Let’s get into it, shall we?   How to make shampoo concentrate Hate plastic bottles but love a liq...
New packaging is here

New packaging is here

Noticed something different? Our fresh new packaging is here!  ​ We're excited to introduce new packaging designs and bar shapes for the very same solid formulations that you know and love.  ​​We...
How to save a wet Ethique bar

How to save a wet Ethique bar

Keep it away from water Have you ever gone to work and come home to find that your bar has shrunk? You can point the finger at the water in your shower. Nothing will make your bar disintegrate fas...
Which face moisturiser is best for you?

Which face moisturiser is best for you?

Whether you have oily, dry, balanced or dehydrated skin, we’ve got your plastic-free skincare routine covered. Here’s the ultimate guide to finding which Ethique plastic-free solid face moisturiser...
Which Ethique face cleanser is best for you?

Which Ethique face cleanser is best for you?

Is your skin oily, dry, dehydrated, sensitive or just a bit dramatic? Here’s the ultimate guide to finding which Ethique plastic-free face cleansing bar is perfect for you.  We know better than an...
How to make an Oobleck - just two ingredients

How to make an Oobleck - just two ingredients

What is oobleck? Oobleck is a peculiar substance that exhibits qualities of both a solid and a liquid. Squeeze oobleck between your fist, and it creates a solid ball in your hand. Release your fist...
Are Ethique products fragrance and phthalate free?

Are Ethique products fragrance and phthalate free?

Does the word ‘phthalate’ fill you with fear? Well, I’m here to help you understand what phthalates are, where you might find them, and if you really need to avoid them. The questions about phthala...
Dry shampoo in jar

DIY Dry Shampoo Recipe

Dry shampoo is the absolute essential for travelling, post-gym or, let’s face it, for those stretches when you just can’t with shampooing.  What even is dry shampoo (and how is that even possib...
Shampoo Bar Pros and Cons - All You Need To Know

Shampoo Bar Pros and Cons - All You Need To Know

To bar or not to bar? That is the question. And the answer? Yes! Absolutely! But like everything, there are pros and cons. Let’s go over the top misconceptions about shampoo bars and what the ben...
The beginners’ guide to Ethique

The beginners’ guide to Ethique

Nice to meet you! We’re Ethique and we believe in beauty without compromise - no more sacrificing quality or efficacy for sustainability.   With over 100 products in our range to help you make sust...
Why are our bars so much more than other 'shampoo bars'?

Why are our bars so much more than other 'shampoo bars'?

We come across this question a fair bit- why are some shampoo bars (which are often at least double the size) so much cheaper than ours. They are often square or rectangular, advertised as shampoo...
Top 5 haircare myths, busted!

Top 5 haircare myths, busted!

Fear sells more products. Fear of not being good enough, fear of not being pretty enough, fear of toxins and chemicals. And yet, most of these marketing messages are full of myths and outright lies...
What to do with left over soap, shampoo and conditioner pieces

What to do with left over soap, shampoo and conditioner pieces

When you make the switch to shampoo & conditioner bars, you bid farewell to quite a few things, not just plastic bottles! Like the need to aggressively shake an upside-down bottle on the bath...
Do shampoo bars cause hair loss?

Do shampoo bars cause hair loss?

When it comes to shampoo bars, or trying any new hair product, the question around hair loss and whether shampoo bars cause hair loss, comes up a lot. In fact, it’s one of the most common questions...
How to travel with your Ethique bars

How to travel with your Ethique bars

Solid hair care, skin and body bars are the ideal travel companions. They are compact, won’t leak all over your luggage and you can take all our bars in your carry-on with you on the plane. Be...
Are reusable bags better than plastic bags?

Are reusable bags better than plastic bags?

We break down the surprising science  We all celebrated when plastic bags were banned, first from supermarkets, then across New Zealand. Good. No more turtles eating plastic bag ‘jellyfish’, shar...
Best shampoo bars for every hair type

Best shampoo bars for every hair type

We see you, eyeing us off, unsure how to approach us. Let's break the ice and get to know each other a little better. We're Ethique, best known for our plastic-free, vegan, cruelty-free, palm oil f...
What does cruelty-free really mean?

What does cruelty-free really mean?

Cruelty-free means just that. A product that was created from top-to-bottom, without harming or killing an animal.  This harm is the barbaric practice of testing ingredients or finished products on...
How to store your Ethique solid bars

How to store your Ethique solid bars

Use it, drain it, dry it! How to store your Ethique bars, so you can love them longer You’ve given plastics the cold shoulder, and welcomed our cute little bars into your life. We know you’ll be s...
Shampoo bar for colour treated hair

Shampoo bar for colour treated hair

We totally get it, spending big bucks and time on getting your hair colour just right means you want to look after it. So, it’s no surprise to us that this is one of the most common questions that ...
Is chewing gum made of plastic?

Is chewing gum made of plastic?

Studies have now shown that people eat, drink and breathe microplastics. Believe it or not, there is a lot of plastic hidden in plain sight. One item in particular might shock you — chewing gum! ...
What is co-washing and why does it work so well for curly hair?

What is co-washing and why does it work so well for curly hair?

It’s fairly common knowledge that most curly hair needs a different approach to washing than straighter hair does, but what exactly does co-washing mean? The hint is in the name – using conditioner...
In defence of sulphates

In defence of sulphates

…and introducing our first sulphate-free shampoos Not a day goes by when we are not asked for sulphate-free shampoos. When we ask people why they want them, the answer is invariably either, “My ha...