Montmorillonite is a clay mineral named after the Montmorillon region of France. It is highly absorbent and possesses deep-cleansing properties similar to other clays like bentonite and kaolin.
Our hair and face bars are soap free. And some of them are sulfate free too, like Wombar, Bar Minimum and Tone it Down (and there are some new ones on the way too 😉) So, if they are sulfate, and so...
Blonde ambition? We’ve got you in the purple In the process to perfect this formula we were determined not to compromise on either efficacy or our sustainability guidelines. That meant we couldn’t ...
Moringa seed oil is cold-pressed from the seeds of the Moringa oleifera plant: a fast-growing, drought-resistant tree that’s native to the Indian subcontinent, but widely cultivated across the glob...
If you are at all familiar with the world of skincare, hyaluronic acid (HA) is likely an ingredient you have come across before. But what is it, and what does it do that has made it a skincare stap...
If you're browsing through skincare aisles (or scrolling through online stores in your pyjamas - we're not judging!), niacinamide is an ingredient you will likely come across quite frequently – and...
Rice has been used in traditional cosmetic applications for decades. Its abundance of skin-loving compounds such as ferulic acid and allantoin pack a multitude of benefits for skin and hair. Powder...
Peach kernel oil is extracted from the seeds of peach fruit after they are harvested, making it typically an upcycled byproduct of the juice and food industry. Whilst peach kernel oil unfortunately...
Mango butter is a rich, naturally occurring butter made from soft fats that are extracted from the seeds of mango fruit. It is traditionally used as a luxurious lotion thanks to its smoothing textu...
Sodium methyl cocoyl taurate is a cleansing surfactant that's derived from coconut fatty acids. It is mild on the skin and hair whilst still producing lots of bubbly lather.
Aminomethyl propanol is a buffering agent that's used to adjust and stabilise the pH of formulation. It is a synergetic ingredient which works well with most ingredients to control the pH of formul...
Potassium sorbate is a preservative that's widely used in both food and cosmetics. It is particularly effective in inhibiting fungi such as moulds and yeasts, and is often used in combination with ...