Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™

Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™

Rated 4.4 out of 5
Based on 593 reviews
Sale price£3.00

Eliminate brassy tones and deliver ultimate shine to blonde, white, and grey hair.

New to haircare bars? Not sure which is right for you? Take our quiz!

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Wave bye-bye to brass and hello to bright, bouncy tresses with this purple shampoo for blonde and silver hair. Formulated with babassu oil, cocoa butter, ethically sourced purple mica pigments, and a dash of beetroot for a colour boost, this bar is packed with toning superpowers and is gentle enough for daily use.

Long-lasting, easy to use, and safe for colour-treated hair, too!

81% of users* found their hair looked shinier and healthier after using Tone It Down. *based on 12 consumers surveyed.

pH balanced

Net weight: 15g (0.53oz)

The Ethique Guarantee: Don't like your Ethique product? Return it to us for a full refund - anytime! Although we back our bars 100%, we know that trying out solid products can be new and tricky! We recommend you take our hair quiz or try out a mini first so you can find your perfect match!

Ready for an easy-to-use shampoo bar? Wet your hair and the bar. Massage the bar into your roots throughout your scalp. Put the bar down and lather shampoo into hair.
Rinse (and repeat, if needed) and follow with conditioner.

Keep your bar as dry as possible - it’ll last longer, stay tidy, and be easier to use. Check out our storage options!

Sodium cocoyl isethionate, stearic acid, sodium cocoyl glycinate, mica, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, behentrimonium methosulfate, betaine, brassica alcohol, sodium isethionate, lactic acid, glycerin, guar hydroxypropyltrimonium chloride, parfum¹, benzyl alcohol, sodium chloride, aqua (water), dehydroacetic acid, Jasminum officinale (jasmine) oil, Beta vulgaris (beet) root powder, linalool², CI 77891, CI 77491, CI 77007. ¹Natural fragrance ²Component of essential oils & fragrance

Potential allergens: Fragrance, Essential Oil, Coconut, Linalool

Scientifically

What's in our Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™

Reviews

Rated 4.4 out of 5
Based on 593 reviews
average rating 4.4 out of 5
Based on 593 reviews
  • 5 Stars
    396 Reviews
  • 4 Stars
    95 Reviews
  • 3 Stars
    53 Reviews
  • 2 Stars
    22 Reviews
  • 1 Star
    27 Reviews
85% of reviewers would recommend this product to a friend
Customer photos and videos
593 Reviews
Reviewed by Valerie L., from United States
Verified Reviewer
I recommend this product
Age Range
55 - 64
My hair texture
Fine
My hair shape
Wavy
My oil production
Dry
Rated 5 out of 5
Review posted

I'm getting compliments

Once I started using this shampoo regularly, I've had people tell me that they love my hair color. I'm in my late 50's and completely gray. This really does leave my hair brighter and shinier, but doesn't over-color and leave a blue-ish or purple tinge. I've said this in every review I've written- try the minis first! They're big enough to give you a real taste of what the product is like, but without having to invest in a whole bar if you're uncertain. Take the time to get used to the bar- the mini will do that for you- and see if it works for your hair. I sometimes alternate the purple with different formulas for moisture; I don't need to use the purple bar every time, and my hair is very fine and can be dry.

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Reviewed by Kathleen A., from Australia
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Thick
My hair shape
Straight
My oil production
Moderate
Rated 5 out of 5
Review posted

Fabulous

Ok I looked at this product for a couple of months. I am getting some psoriasis on my scalp and have blond foils every 5 weeks. I have tried every type of purple shampoo and conditioner but everything irritates my psoriasis. I finally bought this product and first use - no irritation, 2nd use no irritation,I'm so very happy with this product.

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Reviewed by Eva S., from United States
Verified Buyer
I recommend this product
Age Range
55 - 64
My hair texture
Medium
My hair shape
Wavy
My curl type
2B
My oil production
Moderate
Rated 4 out of 5
Review posted

Might be a 5-- still trying it.

I've used a lot of purple shampoos and conditioners. This is the one with the most color (just the amount for my short hair dyes all my bathwater lavender). I hope I don't end up with lavender hair. So far so good. I am a daily swimmer, so I wash my hair daily.

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Reviewed by Candice W., from United Kingdom
Verified Buyer
Age Range
35 - 44
My hair texture
Medium
My hair shape
Curly
My curl type
3B
My oil production
Moderate
Rated 3 out of 5
Review posted

Good, but could be better

I've recently bleached my hair and at first used the purple shampoo that came with my bleach kit to wash my hair. But, because I love ethique products, I was keen to try their purple shampoo. Unfortunately I'm not convinced it was as good at toning the brassiness out of my hair as the shampoo that came with my bleach kit. Though it did work a bit and it did make my hair feel nice and I haven't had any issue with it staining my bathroom. So I'll continue to use it and see if it gets better.

My biggest issue with it is that I bought the mini conditioner too but they're the same shape and colour so I can't tell the difference and have to keep them in separate containers.

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Reviewed by Diana U., from United States
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Fine
My hair shape
Wavy
My oil production
Moderate
Rated 5 out of 5
Review posted

Purple Bar

I’ve newly stopped coloring my hair, and this shampoo has made my gray highlights, shiny and lovely.

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