Tone It Down™ Brightening Purple Shampoo Bar Mini

Tone It Down™ Brightening Purple Shampoo Bar Mini

Rated 4.4 out of 5
Based on 567 reviews
Sale price£3.00

Eliminate brassy tones and deliver ultimate shine to blonde, white, and grey hair.

New to haircare bars? Not sure which is right for you? Take our quiz!

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Wave bye-bye to brass and hello to bright, bouncy tresses with this purple shampoo for blonde and silver hair. Formulated with babassu oil, cocoa butter, ethically sourced purple mica pigments, and a dash of beetroot for a colour boost, this bar is packed with toning superpowers and is gentle enough for daily use. Long-lasting, easy to use, and safe for colour-treated hair, too!

81% of users* found their hair looked shinier and healthier after using Tone It Down. *based on 12 consumers surveyed.

pH balanced

Net weight: 15g (0.53oz)

The Ethique Guarantee: Don't like your Ethique product? Return it to us for a full refund - anytime! Although we back our bars 100%, we know that trying out solid products can be new and tricky! We recommend you take our hair quiz or try out a mini first so you can find your perfect match!

Scientifically

What's in our Tone It Down™ Brightening Purple Shampoo Bar Mini

Reviews

Rated 4.4 out of 5
Based on 567 reviews
average rating 4.4 out of 5
Based on 567 reviews
  • 5 Stars
    381 Reviews
  • 4 Stars
    90 Reviews
  • 3 Stars
    49 Reviews
  • 2 Stars
    21 Reviews
  • 1 Star
    26 Reviews
86% of reviewers would recommend this product to a friend
Customer photos and videos
567 Reviews
Reviewed by Lindsay, from United States
Verified Reviewer
I recommend this product
Age Range
18 - 24
Rated 5 out of 5
Review posted

Great!

Use this shampoo on my show horses white hair, and it works great! Keeps the hair bright and glossy! the bar formation also is great for traveling

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Reviewed by Syd W., from New Zealand
Verified Buyer
Tone It Down™ Brightening Purple Shampoo Bar Mini
Reviewing
Tone It Down™ Brightening Purple Shampoo Bar Mini
I recommend this product
Age Range
25 - 34
My hair texture
Fine
My hair shape
Wavy
My curl type
2C
My oil production
Moderate
Rated 5 out of 5
Review posted

Really makes a difference!

I've got naturally light blonde hair (that lightens even more over the summer) and I always use this purple shampoo during the hot months. Makes my hair super clean and shiny and gets rid of any brassiness.

My roots tend to get a little greasy before the middle/ends of my hair and this always freshens me right up.

Definitely recommend for any light-haired folx :)

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Reviewed by Lois G., from New Zealand
Verified Buyer
Tone It Down™ Brightening Purple Shampoo Bar Mini
Reviewing
Tone It Down™ Brightening Purple Shampoo Bar Mini
I recommend this product
Age Range
55 - 64
My hair texture
Medium
My hair shape
Straight
My oil production
Oily
Rated 5 out of 5
Review posted

Purple shampoo

Really great smells so clean, love it

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Reviewed by Lynette R., from New Zealand
Verified Buyer
I recommend this product
Age Range
55 - 64
My hair texture
Fine
My hair shape
Wavy
Rated 5 out of 5
Review posted

Great Product

It's great to find a purple shampoo in bar form as I've been using shampoo bars for years and was worried I would have to go back to shampoo bottles. Love the wash it gives my hair!

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Reviewed by Darla H., from United States
Verified Reviewer
I recommend this product
Age Range
55 - 64
My hair texture
Fine
My hair shape
Straight
My oil production
Moderate
Rated 4 out of 5
Review posted

Not for daily use, but great for grey hair maintenance

I was happy with how this shampoo lathered, cleansed, and rinsed. With regular, occasional (weekly) use, it also kept the brass out of my multiple-shades-of-grey hair. However, when I used it as my only shampoo (I typically shampoo every other day) in a couple weeks it gave my hair a purple sheen. Additionally, it didn't really have enough moisturizing qualities for my taste. I won't say it was drying at all, it just wasn't moisturizing and my hair started feeling a little bit straw-like.

I plan to continue using it for the occasional maintenance for brass. On a side note, I didn't care for the companion purple conditioner, but was happy to use it with one of the other ethique conditioning bars.

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