Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™

Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™

Rated 4.5 out of 5
Based on 436 reviews
£14.00
Rated 4.5 out of 5
Based on 436 reviews

Brightens blonde & silver hair for strengthened, luminous locks

New to haircare bars? Not sure which is right for you? Take our quiz!

Sizes:
Full (60g) 120 uses
Mini (15g) 15 uses
Quantity: Limited to 5

Say bye-bye to brass and hello to bright, bouncy tresses with our purple Tone It Down conditioner bar for blonde, gray, and silver hair. Brightening purple pigments and a dash of beetroot powder give this solid conditioner toning superpowers, while the addition of cocoa butter and babassu oil nourish and add lightweight shine. Safe for daily use, this product works best when paired with Tone it Down shampoo bar!

pH balanced

Net weight: 60g (2.12oz)

New look, same great bar: Depending on your region, the packaging (and bar shape) you receive may vary in online orders as we transition to the new look. More information here.

The Ethique Guarantee: Don't like your Ethique product? Return it to us for a full refund - anytime! Although we back our bars 100%, we know that trying out solid products can be new and tricky! We recommend you take our hair quiz or try out a mini first so you can find your perfect match!

After shampooing, wet your conditioner bar and gently slide it from the mid-length to ends of your hair. Massage the conditioner into your hair and let it work its magic for a minute or two. Rinse for nourished, luscious locks.

Keep your bar as dry as possible - it’ll last longer, stay tidy, and be easier to use. Check out our storage options!

Behentrimonium methosulfate, brassica alcohol, Euphorbia cerifera cera (candelilla wax), glycerin, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, mica, jojoba esters, Cannabis sativa (hemp) seed oil, caprylic/capric triglyceride, stearic acid, guar hydroxypropyltrimonium chloride, parfum¹, benzyl alcohol, dehydroacetic acid, Jasminum officinale (Jasmine) oil, Beta vulgaris (beet) root powder, aqua (water), tocopherol, linalool², CI 77891, CI 77491, CI 77007.

Potential allergens: Fragrance, Essential Oil, Coconut, Linalool

Scientifically

What's in our Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™

Babassu seed oil

Nourishes and protects

Behentrimonium methosulfate

Smooths, nourishes, and detangles

Beetroot powder

Restore natural shine and colour

Babassu seed oil

Nourishes and protects

Behentrimonium methosulfate

Smooths, nourishes, and detangles

Beetroot powder

Restore natural shine and colour

Reviews

Rated 4.5 out of 5
Based on 436 reviews
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average rating 4.5 out of 5
Based on 436 reviews
  • 5 Stars
    316 Reviews
  • 4 Stars
    72 Reviews
  • 3 Stars
    27 Reviews
  • 2 Stars
    13 Reviews
  • 1 Star
    8 Reviews
91% of reviewers would recommend this product to a friend
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436 Reviews
Reviewed by Jacqueline M., from New Zealand
Verified Buyer
Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™
Reviewing
Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™
I recommend this product
Age Range
55 - 64
My hair texture
Thick
My hair shape
Straight
My oil production
Dry
Rated 5 out of 5
Review posted

Nice n brightening

Like this product, gives shine to my greying locks

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Reviewed by Jade S., from New Zealand
Verified Buyer
Purple Conditioner Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™
Reviewing
Purple Conditioner Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™
I recommend this product
Age Range
35 - 44
My hair texture
Fine
My hair shape
Straight
My oil production
Oily
Rated 5 out of 5
Review posted

Lovely

This made my hair soft, bouncy and shiny - I think it certainly tones the blonde nicely but not dramatically or too intensely which is nice.

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Reviewed by Louise K., from New Zealand
Verified Buyer
Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™
Reviewing
Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™
I recommend this product
Age Range
45 - 54
My hair texture
Fine
My hair shape
Straight
My oil production
Moderate
Rated 5 out of 5
Review posted

Great product

Really does get rid of brassy tones

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Reviewed by Leah N., from New Zealand
Verified Buyer
Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™
Reviewing
Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™
I recommend this product
Age Range
45 - 54
My hair texture
Fine
My hair shape
Straight
My oil production
Moderate
Rated 5 out of 5
Review posted

Love my Purple Conditioner

Love the Purple conditioner from ethique, keeps my blonde looking good for the 6 weeks between colours

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Reviewed by Kelly L., from United States
Verified Buyer
Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™
Reviewing
Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™
I recommend this product
Age Range
45 - 54
My hair texture
Thick
My hair shape
Wavy
My oil production
Moderate
Rated 5 out of 5
Review posted

Fabulous

This works great! I noticed a difference right away!

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