Tone It Down™ Brightening Purple Shampoo Bar

I was looking for a way to make traveling carry-on with purple shampoo easier. The bar makes it so easy since I don't have to worry about it impacting my fluids limit. I store it in the Violet Ethique container at home and just put that in a ziploc or dry bag when I'm traveling.

tones so amazingly and is super smooth to put on!

I have used this shampoo for years. When I colored my hair and had highlights, it helped with my color. I have since let that go and have a beautiful grey/white color. Most everyday I get compliments on my hair. I recently had to switch shampoos for hair loss. Not only did I not see a difference in my hair loss, but my hair was so dull and flat. I also never received compliments either. I went back to Tone It Down and feel so much better and the compliments have come back. The biggest surprise is getting compliments from teenagers and those in their 20s. My husband also uses it and says his hair pops.

Cleans, brightens and makes my hair shine.

My Grey hair is brighter and no yellow tones after using tone it done. My hair feels soft .