Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

Rated 4.1 out of 5
Based on 15 reviews
Sale price£14.00 GBP

Eliminate brassy tones and deliver ultimate shine to blonde, white, and grey hair.

New to haircare bars? Not sure which is right for you? Take our quiz!

Sizes:
Quantity:

Wave bye-bye to brass and hello to bright, bouncy tresses with this purple shampoo for blonde and silver hair. Formulated with babassu oil, cocoa butter, ethically sourced purple mica pigments, and a dash of beetroot for a colour boost, this bar is packed with toning superpowers and is gentle enough for daily use.

Long-lasting and easy to use: Each pH balanced Ethique shampoo bar lasts at least 80 washes, equivalent to three bottles of liquid shampoo. Safe for color-treated hair, too!

81% of users* found their hair looked shinier and healthier after using Tone It Down. *based on 12 consumers surveyed.

pH balanced

Net weight: 110g (3.88oz)

The Ethique Guarantee: Don't like your Ethique product? Return it to us for a full refund - anytime! Although we back our bars 100%, we know that trying out solid products can be new and tricky! We recommend you take our hair quiz or try out a mini first so you can find your perfect match!

Ready for an easy-to-use shampoo bar? Wet your hair and the bar. Massage the bar into your roots throughout your scalp. Put the bar down and lather shampoo into hair.
Rinse (and repeat, if needed) and follow with conditioner.

Keep your bar as dry as possible - it’ll last longer, stay tidy, and be easier to use. Check out our storage options!

Sodium cocoyl isethionate, stearic acid, sodium cocoyl glycinate, mica, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, behentrimonium methosulfate, betaine, brassica alcohol, sodium isethionate, lactic acid, glycerin, guar hydroxypropyltrimonium chloride, parfum¹, benzyl alcohol, sodium chloride, aqua (water), dehydroacetic acid, Jasminum officinale (jasmine) oil, Beta vulgaris (beet) root powder, linalool², CI 77891, CI 77491, CI 77007. ¹Natural fragrance ²Component of essential oils & fragrance

Potential allergens: Fragrance, Essential Oil, Coconut, Linalool

Scientifically

What's in our Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

Reviews

Rated 4.1 out of 5
Based on 15 reviews
average rating 4.1 out of 5
Based on 15 reviews
  • 5 Stars
    8 Reviews
  • 4 Stars
    3 Reviews
  • 3 Stars
    2 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    1 Review
73% of reviewers would recommend this product to a friend
Customer photos and videos
15 Reviews
Reviewed by Diana U., from United States
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Fine
My hair shape
Wavy
My oil production
Moderate
Rated 5 out of 5
Review posted

Purple Bar

I’ve newly stopped coloring my hair, and this shampoo has made my gray highlights, shiny and lovely.

Loading...
Was this helpful?
Reviewed by Brydie, from New Zealand
Verified Reviewer
I recommend this product
Age Range
18 - 24
My hair texture
Fine
My hair shape
Straight
Rated 5 out of 5
Review posted

Awesome Purple Shampoo!

I love this shampoo bar. I naturally have very blonde hair and it doesn't turn my hair purple like some other purple shampoos! The small travel size also lasted a lot longer than 10 uses!

Loading...
Was this helpful?
Reviewed by Stephanie, from New Zealand
Verified Buyer
I recommend this product
Age Range
45 - 54
My hair texture
Fine
My hair shape
Straight
My oil production
Dry
Rated 5 out of 5
Review posted

Messy but perfect

What my hairdresser recommended

Loading...
Was this helpful?
Reviewed by Pamela L., from Australia
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Medium
My hair shape
Straight
My curl type
1A
My oil production
Moderate
Rated 5 out of 5
Review posted

No longer waste plastic

Nolonger waste plastic

Loading...
Was this helpful?
Reviewed by Alisa, from New Zealand
Verified Reviewer
I don't recommend this product
Age Range
35 - 44
Rated 1 out of 5
Review posted

Did not deliver

Sadly the tone it down did not tone it down.

I love ethique bars and am sad to say this one didn't perform. It did not help with the toning I needed.

Loading...
Was this helpful?

Ethique UK

Kia ora Alisa,

Thank you for taking the time to share your feedback on our Tone it Down range, although I'm sorry to hear that you didn't find this one to tone your hair!

May I ask what colour your hair and how you were using this one?

I ask as sometimes, it can take a few tweaks in how you use the bar to get the best results for your hair. I've copied below how we recommend using our Shampoo and Conditioner Bars, in case it's helpful (apologies if I'm just reiterating what you already know):

Similarly, only a few swipes of our conditioner bars are needed (4-5) - hair won't feel slippery on application the way it will with liquid conditioners, but the silky magic happens when the conditioner is rinsed out.

If you have thick hair, to make applying product on easier, I'd recommend sectioning hair into two or four, and rubbing the bar on each section to make sure there is enough product distributed - in saying this a little goes a long way, so make sure you aren't using too much! 😊

If these tips don't help, please reach out to us at hello@ethique.com and we can talk through our product guarantee!

~ Georgia