Tone It Down™ Brightening Purple Haircare Duo
Tone It Down™ Brightening Purple Haircare Duo
Tone It Down™ Brightening Purple Haircare Duo

Tone It Down™ Brightening Purple Haircare Duo

Rated 4.5 out of 5
Based on 1148 reviews
Sale price£20.00 Regular price£28.00
Save £8.00

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Say ba-bye to brass, frizz & of course, plastic bottles and hello to bright, bouncy tresses!

With no sulfates, silicone or petrochemical-derived dyes, this purple solid shampoo and conditioner duo (great for blondes and silver foxes) is best used as your regular shampoo & conditioner to keep the yellow tones at bay. 

Tone It Down purple solid shampoo has babassu and jasmine oils add shine and body with beetroot extract for extra colour power. 

Tone It Down purple solid conditioner has lovely jasmine oil delivers deep nourishment for soft, smooth, luminous locks. Pro tips: - To keep brass at bay, use these as your regular shampoo & conditioner. - Find the shampoo to not lather as much? As it's sulfate-free, you don't get huge amounts of foam - so use it twice if you really want that squeaky-clean feeling. - As the Tone It Down range contains a high concentration of purple pigments, these products may transfer on to surfaces in your bathroom. To combat this, we recommend rinsing the surfaces immediately to avoid staining.

New look, same great bar! We're excited to introduce you to our NEW packaging! Inside are the very same solid formulations that you know and love, the same size by weight and the same number of uses – they just look a little different! Shampoo bars have retained their iconic square shape, while conditioner bars are now circular to help differentiate them in your bathroom. Depending on your region, the packaging (and bar shape) you receive may vary in online orders as we transition over to the new look. If you have any questions, check out our FAQs, or drop us a line.

The Ethique Guarantee:

Don't like your Ethique product? Return it to us for a full refund - anytime! Although we back our bars 100%, we know that trying out solid products can be new and tricky! We recommend you take our hair quiz or try out a mini first so you can find your perfect match!

Reviews

Rated 4.5 out of 5
Based on 1148 reviews
average rating 4.5 out of 5
Based on 1148 reviews
  • 5 Stars
    804 Reviews
  • 4 Stars
    191 Reviews
  • 3 Stars
    79 Reviews
  • 2 Stars
    40 Reviews
  • 1 Star
    34 Reviews
89% of reviewers would recommend this product to a friend
Customer photos and videos
1148 Reviews
Reviewed by Sue Hagan M., from United States
Verified Buyer
I recommend this product
Age Range
55 - 64
My hair texture
Medium
My hair shape
Wavy
My oil production
Moderate
Rated 5 out of 5
Review posted

Love this!

I liked that I could buy a smaller size bar to try! It was a reasonable price for the size.

I love this conditioner bar and will definitely purchase the regular size when the time comes. My hair is shinier and has more body. It rinses clean without leaving any residue and feels so soft.

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Reviewed by Alexa, from Canada
Verified Buyer
I recommend this product
My hair texture
Thick
My hair shape
Wavy
Rated 5 out of 5
Review posted

Great for travel. Good purple shampoo

I was looking for a way to make traveling carry-on with purple shampoo easier. The bar makes it so easy since I don't have to worry about it impacting my fluids limit. I store it in the Violet Ethique container at home and just put that in a ziploc or dry bag when I'm traveling.

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Reviewed by Ruth S., from New Zealand
Verified Buyer
I recommend this product
My hair texture
Fine
My hair shape
Straight
My oil production
Moderate
Rated 5 out of 5
Review posted

Wonderful conditioner

I love the solid shampoo and conditioner and my hair has never been healthier.

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Reviewed by Beth M., from New Zealand
Verified Buyer
I recommend this product
Age Range
55 - 64
My hair texture
Fine
My hair shape
Straight
My oil production
Moderate
Rated 5 out of 5
Review posted

Goodbye brassy hello highlights

Very happy with both the shampoo and conditioner. They take the brassy colour out of my blonde hair and even seem to leave highlights in it.

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Reviewed by hunter, from United States
Verified Buyer
I recommend this product
Age Range
18 - 24
Rated 5 out of 5
Review posted

best purple bar shampoo

tones so amazingly and is super smooth to put on!

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