Tone It Down™ Gift Pack for Blonde and Silver Hair

Tone It Down™ Gift Pack for Blonde and Silver Hair

Rated 4.5 out of 5
Based on 1215 reviews
Sale price£21.00 Regular price£26.00
Save £5.00

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Say "buh-bye" to brass, and hello to bright, bouncy tresses! This Tone It Down shampoo and conditioner duo helps neutralise brassy tones and deliver deep nourishment for silky, luminous locks. Purple pigments in our Tone It Down shampoo and conditioner bars help eliminate unwanted yellow tones from blonde and silver hair. Instead of petrochemical-derived dyes, we use ethically-sourced mica, a blend of naturally occurring mineral pigments, and a dash of beetroot powder for extra colour power in these vibrantly purple bars. Fairly traded cocoa butter, babassu oil, and THC-free hemp seed oil deliver deep nourishment to strands for soft, shiny tresses; and the luxurious jasmine and vanilla scent makes every hair wash day a treat. This duo is best used as your regular shampoo and conditioner for lusciously luminous locks.

  • Perfect for blondes & silver foxes
  • Saves 8 x 350ml bottles
  • Shampoo: At least 80 uses
  • Conditioner: At least 120 uses 

The Ethique Guarantee:

Don't like your Ethique product? Return it to us for a full refund - anytime! Although we back our bars 100%, we know that trying out solid products can be new and tricky! We recommend you take our hair quiz or try out a mini first so you can find your perfect match!

Scientifically

What's in our Tone It Down™ Gift Pack for Blonde and Silver Hair

Reviews

Rated 4.5 out of 5
Based on 1215 reviews
average rating 4.5 out of 5
Based on 1215 reviews
  • 5 Stars
    858 Reviews
  • 4 Stars
    198 Reviews
  • 3 Stars
    82 Reviews
  • 2 Stars
    41 Reviews
  • 1 Star
    36 Reviews
89% of reviewers would recommend this product to a friend
Customer photos and videos
1215 Reviews
Reviewed by hunter, from United States
Verified Buyer
I recommend this product
Age Range
18 - 24
Rated 5 out of 5
Review posted

best purple bar shampoo

tones so amazingly and is super smooth to put on!

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Reviewed by Julie A., from United States
Verified Buyer
I recommend this product
Age Range
55 - 64
My hair texture
Medium
My hair shape
Curly
My oil production
Moderate
Rated 5 out of 5
Review posted

Lots of compliments!

I have used this shampoo for years. When I colored my hair and had highlights, it helped with my color. I have since let that go and have a beautiful grey/white color. Most everyday I get compliments on my hair. I recently had to switch shampoos for hair loss. Not only did I not see a difference in my hair loss, but my hair was so dull and flat. I also never received compliments either. I went back to Tone It Down and feel so much better and the compliments have come back. The biggest surprise is getting compliments from teenagers and those in their 20s. My husband also uses it and says his hair pops.

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Reviewed by Raewyn S., from New Zealand
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Fine
My hair shape
Wavy
My oil production
Dry
Rated 5 out of 5
Review posted

Love it

Cleans, brightens and makes my hair shine.

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Reviewed by Raewyn S., from New Zealand
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Fine
My hair shape
Wavy
My oil production
Dry
Rated 5 out of 5
Review posted

Love it

Makes my hair soft, bright and shine. I have white/grey hair.

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Reviewed by C J., from New Zealand
Verified Buyer
I recommend this product
Age Range
45 - 54
My hair texture
Thick
My hair shape
Wavy
My oil production
Moderate
Rated 5 out of 5
Review posted

Perfect purple

I love this conditioner. I have long hair and just use it at the ends as the Purple Shampoo is really gentle. Would recommend this product. I like the conditioner bar being a different shape to the shampoo so I don't mix them up.

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