Tone It Down™ Gift Pack for Blonde and Silver Hair

Tone It Down™ Gift Pack for Blonde and Silver Hair

Rated 4.5 out of 5
Based on 1273 reviews
Sale price£21.00 Regular price£26.00
Save 19%

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Say "buh-bye" to brass, and hello to bright, bouncy tresses! This Tone It Down shampoo and conditioner duo helps neutralise brassy tones and deliver deep nourishment for silky, luminous locks.

Purple pigments in our Tone It Down shampoo and conditioner bars help eliminate unwanted yellow tones from blonde and silver hair. Instead of petrochemical-derived dyes, we use ethically-sourced mica, a blend of naturally occurring mineral pigments, and a dash of beetroot powder for extra colour power in these vibrantly purple bars.

Fairly traded cocoa butter, babassu oil, and THC-free hemp seed oil deliver deep nourishment to strands for soft, shiny tresses; and the luxurious jasmine and vanilla scent makes every hair wash day a treat.

This duo is best used as your regular shampoo and conditioner for lusciously luminous locks.

  • Perfect for blondes & silver foxes
  • Saves 8 x 350ml bottles
  • Shampoo: At least 80 uses
  • Conditioner: At least 120 uses 

Net weight: 170g (6oz)

The Ethique Guarantee: Trying new products might feel intimidating, so we’re here to boost your confidence! Try out a mini size first, or email our Miracle Workers for a custom recommendation. If you buy a product and it’s just not working out, return it to us for a full refund with our 100% satisfaction guarantee*!

Scientifically

What's in our Tone It Down™ Gift Pack for Blonde and Silver Hair

Reviews

Rated 4.5 out of 5
Based on 1273 reviews
average rating 4.5 out of 5
Based on 1273 reviews
  • 5 Stars
    903 Reviews
  • 4 Stars
    204 Reviews
  • 3 Stars
    84 Reviews
  • 2 Stars
    43 Reviews
  • 1 Star
    39 Reviews
89% of reviewers would recommend this product to a friend
Customer photos and videos
1273 Reviews
Reviewed by Kaye C., from New Zealand
Verified Buyer
I recommend this product
Age Range
55 - 64
My hair texture
Fine
My hair shape
Wavy
My oil production
Moderate
Rated 5 out of 5
Review posted

Hair looks and feels good

My hair looks and feels good, brassiness kept to minimum

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Reviewed by Sam D., from United States
Verified Buyer
I don't recommend this product
Age Range
25 - 34
My hair texture
Fine
My hair shape
Straight
My curl type
1A
My oil production
Oily
Rated 2 out of 5
Review posted

Not conditioning enough

I have a really hard time getting this bar to actually condition my hair. It takes a lot of massaging juts to get a little and it left my hair feeling tangled

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Ethique UK

Hi Sam,

Thanks so much for taking the time to review our Tone it Down Conditioner Mini, although I'm sorry to hear that you haven't found this one to be conditioning enough!

May I ask how you are using this one?

I ask as sometimes, it can take a few tweaks in how you use the bar to get the best results for your hair. I've copied below how we recommend using our Conditioner Bars, in case it's helpful (apologies if I'm just reiterating what you already know):

Our bars are very concentrated and only a small amount of product is needed. We recommend thoroughly wetting your hair (and wetting the bar too), gently swiping it just a few times (4-5) - hair won't feel slippery on application the way it will with liquid conditioners, but the silky magic happens when the conditioner is rinsed out.

If you have thick hair, to make applying product on easier, I'd recommend sectioning hair into two or four, and rubbing the bar on each section to make sure there is enough product distributed - in saying this a little goes a long way, so make sure you aren't using too much! 😊

I hope these tips help, but if not please reach out to us at hello@ethique.com and we can talk through our product guarantee, and find you a mini conditioner that offers more nourishment for you!

~ Georgia

Reviewed by Sandra W., from New Zealand
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Fine
My hair shape
Wavy
My oil production
Dry
Rated 5 out of 5
Review posted

Favourite conditioner

I love it for my grey hair. Convenient and effective.

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Reviewed by Louise B., from United States
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Thick
My hair shape
Wavy
My oil production
Dry
Rated 5 out of 5
Review posted

Excellent for white hair

I love this shampoo and conditioner. I have been using Aveda Blue. Malva for years but like this better. My hair is so smooth and shiny.

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Reviewed by Catriona P., from New Zealand
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Fine
My hair shape
Straight
My oil production
Moderate
Rated 5 out of 5
Review posted

Purple conditioner bar

I find it really helps with my hair condition when I use it at the pool after swimming as well as when I wash my hair at home.

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